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Primarily The Agency is of course used for teaching purposes, it's an amazing space for
an instructor to teach in, and an amazing space for students to learn in. The space
if you look around, it simulates a workplace consultancy environment. It's styled to feel like a contemporary
marketing communications agency. The centre piece of The Agency is the social media command
centre which is powered by Radian 6 which is an authentic industry software.
Students are really privileged to be able to use this learning software, listening across a social
web to millions of conversations in numerous languages and it aggregates that data to a
highly visual format and we are in control of the queries that we ask for in that data
and making decisions around the data once we have it. A typical way that students would
use this space is we would give them a case study, so already this semester we've looked
at the Volkswagen Emissions Cheating Scandal, we've also looked at and actually we're looking at today,
the Woolworths Fresh in Our Memories Campaign, so we look at it in terms of crisis management,
we also look at it for general understanding of maintaining brand health and awareness
of where we're at in terms of our brand. The space has a real wow factor for starters and
we are a leader in this field. The moment you walk into the space you're obviously
excited to learn and it really represents Curtin's commitment for transforming learning
and not just the physical spaces but looking at transforming student's willingness to learn
and engage and use new technologies and understand the benefits of doing so.