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Hello there its Ruth Sherman CEO and celebrity speech and media coach
but you don't have to be famous to work with me. I just came back from being away
for nearly three weeks which began with my Charisma! Presentation to {rofit
three-day event.
Now on Day 3 at that event I
taught my audience about converting both from the stage
and from video and today, what I want to talk to you about
is how to get paid even more to speak by using the pay-to-play
model. So traditionally, there are three models
of speaking. There is the common one which is you go to speak
and the host pays you to do that. This model is fast fading. There are very few
people who are able to command high
prices anymore with the exception a big big celebrity
types of people like Malcolm Gladwell and Daniel Pink and
other best-selling authors and so forth. The second model
is the you don't get paid to speak. This is very typical of going to your local
organizations and speaking there. You do it just for marketing purposes.
And the third model is the pay-to-play model
and this is actually divided into two parts the first part, which I'll be
telling you about today,
is sponsoring other people's events, Sponsoring and speaking at other peoples
events.
The second model is hosting your on events. I will talk to you about that one
next week. So toda,y sponsoring other people's events - how does that work?
Well here's what I can tell you: If you play your cards right
you can walk away with much more money then you could possibly have been paid
if you were being a paid speaker at an event. So here's how it works:
A colleague or somebody you hear about is holding an event
and they're looking for sponsors and
you decide that you're interested in sponsoring that event. Now could cost you
anywhere from zero
to several tens of thousands of dollars...
really depending on the platform. Some of the big gurus are able to
charge quite a bit of money to have you speak on their main stage and make
paid offer. You also generally have to look into it to see what
are the opportunities for you you pay some money. Perhaps
you have to bring some people... you get some free tickets to bring some people
and you then have to get out there and speak. Uou speak in a breakout
or become a main stage and you're either permitted to make a paid offer
or you're permitted to make a free offer so
generally speaking the paid offers cost
more money. That makes perfect sense. Either that or
the host will take a percentage of the
money that you make. The are orders that you bring in as a result
of making a paid offer. That's how it works. So you either pay up front
or you pay a commission to the
host and it can be up to 50 percent. So
that that is something to be aware of. The second thing that happens
is that you are not allowed to make a paid offer but you can make a free
offer and this is a wonderful way...
you don't think about this, you think you're just paying money up front and I'll tell
you took me awhile to get my head around this but it's amazing. It works
which is why I am sponsoring two events coming up I'll tell you about those
in a minute because as a sponsor I have some free tickets.
Alright, so you go in and you can make a free
offer so I will be going into these events and
I will be trading something, some kind of a service, could be a strategy session
could be
just a little product that I had for
in exchange for a person's contact information. which is
gold. It is gold so that means when I get back to my office
after these events I can follow up with all whole bunch
a very warm, even hot leads people that
I then have the opportunity to have conversations with
and convert into paying customers
who frankly will gladly pay me what I charge and what I'm worth.
So these are the two events that I have coming up so I have a surprise
have a surprise a gift for you. On April 8th I'm sponsoring the Red
Elephant Screw Networking as Usual event and this is a wonderful opportunity
if you're local if you're in the New York City metro area and that's where I
am
to calm and network with it group of like-minded professionals business
owners just like your cell
who can help you in any manner of things and of course I'd love to have you join
me.
and be there as a smiling face in the audience... yes even I like to see
friendly faces in the audience. On May 29th to 31st
I'm heading down to Atlanta for Monica Shah's Money 2 point
0 event and I've sponsored her events before and they
are fabulous. If you like content, a lot of people came up to me after my
Charisma event and said "you're like Monica you give such great content you're a
great teacher"
and I was so honored but to hear that because Monica is a great teacher you
will come away
knowing so much more about how to find money,
how to make money, how to grow money, how to love
making that money. So I hope you'll join me there.
And if you want to learn more about sponsoring events so if you wanna
some other complimentary tickets those gifted tickets that I have for you
I have only 3 left for the Red elephant event and I have a few for the
Money 2.0 event as well, give me a call.
You can also hop on over to Ruth Sherman dot com to download your celebrity
video charisma speakrets® absolutely free and much more
about sponsoring events speaking events speaking on video
on and on and on. And next week I'll be back with part two
how to host your own events and walk away with six figures
or more in three days. Yep
it's true.