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Mathemagic computer cheater.
Please who's one of them, almost everybody right?
Ok about two years ago..
I was contracted to bump increase the number of leads in the front edge.
So it’s spending a lot of money on TV advertising and I would doing well.
I mean the job was people calling in..
asking of appointment to have someone come out to see them.
So I got the project and I thought, it's gonna be easy.. easy..
What I did for them triple their front line leads, it's like bombarded.
what kinda very easy..
Gosh.. in my feel this is pretty much standard.
Very easy to do and you might have some of the others talk about it..
about some people doing it.
Ok here’s what we did.
I said to the company, I said forget about asking for an appointment in the TV ads.
Forget that, that’s ancient history from now on.
You’re going to offer free information.
You’re going to offer free information report.
A free special report, write that down.
This is one of the most powerful way to get leads of anything out there ok.
And the free special report was the six biggest major mistakes you can make..
if your child struggles with mathematics.
So what we did there was we went from offering the appointment..
Kinda sale appointment to fully extending an offer that everybody in that market..
would find it really irresistible to say macaroni to ask for that..
Cause we do really appeal to much wider audience.
In that report what we had was genuinely six ideas to help the kids with their math.
It wasn’t sales focus. It wasn’t..
Pretty differently.. it was content laid there, it was content.
You would read it you go, that's better help me.
I can do this now with my child.. right..
The reason for that is that quite simply..
that the goal was for the parents to read the report..
And say wow that’s easy impressive.
So when I come to him to follow up point call.
When I come to him I make a connection, a context was created..
a relationship was established, trust was built in automatically.
To all of this sudden..
this people wanted to speak to this consultant going out.
Ok that's special report idea. Raise your hands if you’ve heard it before!
Raise your hand if you’ve heard it before! Ok.
So half of using your concept is great..right.
How many people actually use it.
Unbelievable.. wow it’s a killer Idea.
It can be used to any of business.
I have yet to come across the business I can’t use the offer of free information..
In some forms whether it’s report or a DVD or e-book..
Look at what I’ve said before regarding his book, really this brusho.
Now whether he sold it or giveaway I don’t know.
Maybe for some reason he gives some giveways to someone he knows..
The point is within the information.
Doesn’t matter if you got a restaurant, doesn’t matter if you're still hiring consulting services..
There’s a way you can use information to get more leads.