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Speaker 1: I ended up being a nutritionist on a strange path. I never had any interest
in nutrition. In fact, I used to make fun of people who really cared about what they
ate. I was really thin. I was living in New York, and I thought, life is perfect. I'm
in my mid-20's; I'm a fashion publicist. I got to dress in everyone's clothes, and life
seemed really cool. The problem was that I just wasn't paying attention to my body. I
was working really long hours, and I was walking around, doing a lot of business meetings all
the time; I just started to slow down, and I wasn't feeling so great. I thought, "You
know what? Just take another aerobics class; you'll feel better afterwards." Or, "How about
a cup of coffee?" It just became worse and worse. My back started to be so bad, that
I literally ended up in my loft apartment on the sofa with my computer on my chest,
and that's where I did all of my business from. About two months of doing that, and
I was like, "Okay, I need to figure this out. I can't have my doorman be walking me to my
bathroom." I decided that I was going to go see a doctor,
which is not something I ever wanted to do. It was my 30th birthday, and he sat me down
and said, "You have the bone density of an 80-year-old. It's not going to get any better;
you're going to be bedridden." I decided that's not who I wanted to be. I said I wasn't going
to let that get me down. I didn't take their drugs. They gave me a list of all the prescription
medications they wanted me to take. They said that's the only way it's going to get any
better. I started looking on the computer, again, and I said, I can't take these things.
They're going to make me sterile, and all these other things that can happen to me.
I was like, I got to find another solution. The only other clue they gave me was, "You
need calcium." I was like, okay; there's a tidbit of something. I decided to glean onto
that. I was like, okay; calcium. What can I learn about calcium? Then I found, there's
all these sources of calcium. I was like, okay, this is way more confusing than I had
originally thought. I look, and there's magnesium, and there's vitamin D, and there's K, and
it all spiraled. I became so infatuated, so amazingly, intensely
interested in these micronutrients, that I knew that there had to be answers to what
was wrong with me. I did; I left my job in New York, and I moved in with my family, to
take care of me. Luckily, I found a doctor who had been working with clients, actually
more of weight loss issues, but other conditions. We decided to really start looking at the
micronutrients. We started working with them, and supplimenting, and trying to figure out
how to change my diet, and what things had I been doing to myself. We worked really intensely
for two years on it, and we decided, okay, this is at the point where I was feeling better.
I was able to go to run; I was weight-bearing exercises. we decided to go see a doctor again.
I walked in there, very nervous, obviously. They told me I didn't even have Osteopenia,
anymore, and no Osteoperrocis. I actually remember leaving that office, so excited.
They said, "They'll probably come back; you should probably take the drugs. I was in shock
that somebody would say that. That just [inaudible 00:02:56] to me, like, I just wanted to spread
this message. I just wanted to make sure that nobody else went through that. That's why
I got involved. Our book is called "Rich Food, Poor Food,"
and you can get it at 800 grocery stores nationwide. You can also get it at Amazon, Barnes and
Noble, and a lot of the private bookstores, as well. The cool thing about "Rich Food,
Poor Food" is, it makes it so completely easy for people. When we wrote "Naked Calories,"
and we said, "Switch to eating rich foods," everyone went, "Huh? Where do I find them?
My kid still wants mac and cheese, and I still want to be able to have chips sometimes, and
ice cream." What we did is we said, we're going to give you a guide. We're going to
call it a GPS. Basically, it's your grocery purchasing system. We're going to go through
every single aisle of the grocery store, and we're going to tell you how to get the most
*** in every bite, or how to get the most micronutrients in every food you would normally
choose. We're not going to tell you not to eat things.
We're not going to be like the other people and say, "That has too many calories, so I'm
going to swap out your burger for a chicken sandwich." What we're going to say is, "If
you want a burger, here's the boxes you have to check. Grass fed, grass finish, ... We
tell you exactly, every single aisle. We have ice cream; we've got chocolate bars. The cool
thing is, it's made it so simple for families to grocery shop, that people that we were
never able to reach before, are writing us now and saying, "You know what? I'm now doing
it. I'm doing it, because it was just that simple." When you purchase "Rich Food, Poor
Food,", we want you to go down one aisle at a time; make the changes. Learn how to improve
in just that one aisle. Then, when you're completely comfortable with that, move to
the next one. What we're going to do is, we're going to start a complete rich food revolution.
We're going to be able to completely transform the grocery store, to have only the foods
that are actually healthy for us, supply good micronutritive value, and get rid of the GMO's,
the toxins, the pesticides. We have over 150 poor food ingreedients that we call out in
this book. We're naming names; we're calling them out, because we want you to be educated,
so that you know what to not buy in the grocery store.
I'll just give you one quick example of why choosing a micronutrient rich food, over a
micronutrient poor food is so important. If you buy a factory farmed item, for instance,
you're only going to get part of the micronutrient value, as compared to a correctly-raised pasture
diet, you're not going to get hardly any of the [inaudible 00:05:08]. You're going to
get 1/7 of the betacarotine for your eyesight. Also, if you look at farm fish, farm fish
has so much more vitamin D. Here's a really cool thing you know about vitamin D. Women
who are vitamin D deficient, are on average, 17 pounds heavier that women who are vitamin
D sufficient. If you can just imagine how many more micronutrients to support your proper
weight, you're getting in one meal. Then think about it over an entire week. Think about
what that's going to do to your weight, to minimize your drive to eat more food, over
an entire year. You're going to find amazing changes. You're going to have less cravings.
You're going to be able to actually taste the food and enjoy it more. That's the difference
it's going to make. You don't need to eat as much, because the
thing about it is, when food doesn't deliver micronutrients, they're empty. These big food
manufacturers have created foods in a way to trick you. They actually have added in,
very specific ingreedients, to try to dial in the taste, the texture, and the color.
They've done this on purpose. They actually set up tables in the lab. It's not some grandmother
making a cookie. It is literally guys in lab coats, that are putting these cookies on the
table, until you do this. When you can't stop picking it up, they've found what they call
the bliss point. They've found the way to make you purchase their product. By simply
not buying those trick foods, by buying the foods that are actually going to supply you
with healthy micronutrients, your vitamins and minerals, you won't even need the [inaudible
00:06:34], anymore. You're finally the one in control over what you eat.
When I lived in New York, I used to be the biggest sugar [inaudible 00:06:40]. I literally
ate Swedish fish almost every single day, and I didn't think anything of it. I had never
put together my Osteoperrocis with my Swedish fish cravings, but there was a reason. Later
now, I understand this, and this is what we want to share with our books. People who have
magnesium deficiencies crave sweet foods. Okay, I was obviously getting such strong
cravings, I was eating Swedish fish every day, because I was so magnesium deficient.
It's the same reason I got Osteoperocis, because magnesium is necessary for proper bone growth.
It also goes just to any food cravings. If you're the person over there who wants salty
foods all the time, that's calcium deficiencies. What this does is, it's like a dog chasing
its tail. You crave sugar, so you eat sugar. The sugar depletes your magnesium levels;
when you have depleted magnesium levels, you crave more sugar. It gets you in this vicious
cycle. If you can break the cycle, you break your cravings, and you lose weight naturally.
Our food sources should have all the micronutrients in them; they used to. Our ancestors got all
of their micronutrients through their natural foods. When we traveled around the world,
we see these tribes were just picking things, eating them right then and there, and getting
all the micronutrients from their foods. However, we have modern food practices today. We process
our food. We ship it across country. Our soil is depleted. We have stripped the food every
which way. You know what we didn't do? We never cut out the calories. We chopped it,
we diced it, we sliced it, we fry it; we get rid of the micronutrients, but yet, never
get rid of the calories. My favorite success story is a woman named Wynona, who I absolutely
adore. We've actually become quite close, because she's changed everything about her
life, due to this one simple step. She didn't take a nutrition class; she just started using
the book. She actually wrote us the fact that now, it actually changed her in a way she
had never thought. Not only did she lose 30 pounds, and her husband lost 30-something
pounds, as well, but her coolest thing that she wrote me was, "I can put my arms around
him again. I love him." That makes it worth it.
I want to commend you guys for being part of the Vitality Challenge. You are taking
amazing first steps, and we are so thrilled to be part of this. We want to offer you a
way to maybe take it a step further. We want you to come to our Rich Food Resource Center
on our web site. What you're going to find there is like a treasure chest. It's my favorite
place to go, because you go shopping. What we have there is we have coupons from the
grocery manufacturers that are free. Download them; go shopping. Save money on the food
that will save your health. We also have free tote bags, which are pretty cool-looking.
If you do get one, send us photos so we can see you shopping with it. There's so many
fantastic things. We have a "rich food request list." I love this. We put the UPC code for
every single product we liked. This is really the biggest transformation. You do something
great for your family, and you're doing something great for your whole neighborhood. What you
do, is you circle any of the foods that your grocery store doesn't currently have, that
you want them to have, that we've highlighted as rich foods.
You circle it, circle the UPC code, and hand it in to the store manager. Store managers
want to know what you want them to carry. They want to know how they're going to actually
sell more product. Everybody benefits. You're literally improving the quality of the food
on every single store shelves, simply by asking for what you think you should have to eat.
When you start buying things that have been properly raised, buying your produce from
a local farm, or buying your beef from someplace that actually raised the beef and allowed
them to enjoy the earth and eat the grass, the way they should be eating, the cool thing
is, you're not destroying this land we're living in. You're actually helping it to blossom.
You're actually allowing your children to have a better place to go. Bring your children
to the local farm. Let them see how animals eat. Let them experience what should've been
natural, all along. We're so excited that there is this new movement, where people are
getting to know their food again. It is so important. It's so important to build that
connection with what you're eating, so that it can nerrish you, and it can nerrish your
children. Speaker 2: For years, I was one of the many
different nutritionists that fought what I called the macronutrient wars. We were trying
to tell the people how to manipulate their carbs or their fats, or their proteins. What
I bring to the world of nutrition that's different, is a focus on the micronutrients.