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Ok, today I want to focus on a sneaky trick that I have found when it comes to generating
traffic. If you donít know what traffic is and what the three levels of traffic are (which
is to say: warm, cold, and super hot), you might need to have a little look at this book
here called The Google Gamble, which is a book on my website, TimLevy.net. You can grab
yourself a copy on Blurb, which is a paperback, or on Kindle, which is a digital version for
ten or fifteen bucks; and it lays this all out for you in detail.
Today, however, Iím going to talk to you about a technique I found for warm traffic
that I just LOVE. Itís using a website called BuySellAds, which Iím going to type here
into Google. Now, weíre going to go to BuySellAds and have a little look, but what I always
like to see is if anyoneís competing with them because I know that there are other places
that you can buy this kind of traffic. So you can certainly find other competing services;
in this case, AdBrite, Chitchitkaó(laughs) that one I canít pronounceóClicksor, Casale
Media, OpenX, and Iím sure there are more as well.
But letís have a little look at BuySellAds, which is the one Iíve started to flirt with.
In this case, itís based on the premise that someone has already gathered a likeminded
group of people based on a particular point of interest on a blog or via a website or
via social media such as Facebook or Twitter. And what theyíre allowing you to do here
is basically use the work that they have done, leveraging the work theyíve done, gathering
those people to advertise or talk about your own product.
So letís say for example I wanted to advertise that book, The Google Gamble. I would start
by looking at probably at all these topics here on the left. Iíd probably look at business
and finance because I certainly want to advertise to entrepreneurs and businesses. In fact,
they even have an SEO and Marketing Bundle, which I wonít look at today; Iím just going
to have a little look at some of whatís available to me. All of these listings here are websites
that will allow me to advertise through them about my particular topic of interest; in
this case, The Google Gamble. These are featured ones; I can look at all of them: whatís hot,
whatís just added; and sort them in different ways.
But these are all websites; what about if I just want to go to Twitter? This is very
sneaky; I like this! Now I can go toóand there are lots more results than just these:
if I click ìView all resultsî, itís going to move me out of the ìFeaturedî section.
Now I can find out people who already have quite a few Twitter followers based on this
topic. For example, letís have a look here: this is socióThe Next Web. Thatís probably
a good match for me: 988,000 followers but itís going to cost me $3,500 per post. Thatís
a little bit too much for me. How about ìThe thoughtLEADERSî? Thatís interesting; Iím
going to right-click, open link in new tab, and have a look at that one later. How about
ìMake Money Onlineî? That one looks good. How about Brent CusóCsutoras? Donít know
who he is; letís have a look at him. How about Rob?
So Iím finding all these potential websites; if I now go over to one of them, itíll show
me what I can do. Here I am at ìThe thoughtLEADERSî blog, which is thoughtleadersllc.com if I
want to go and look at it; and they get twenty thousand people per month from the looks of
things. They also have forty-four thousand followers on Twitter, and for ten dollars
they will allow me to market to their Twitter followers. So for example, I could have them
say for me something like: We just found this great book called The Google Gamble. You guys
should check it out; and link to my site. That way, for ten dollars, as many as forty-four
thousand followers are going to find out about my book; and theyíre followers that I already
know are focused on (in this case) leadership and personal leadership; project management;
strategy; entrepreneurship (thereís the one!): critical business skills.
Letís look at one more: this oneís called ìMaking Money Onlineî. This oneís about
SEO, which is exactly what my book, The Google Gamble, is all about; and you can see here
ìfocus and resourcesóhow to build a profitable online businessî. Great! So I can have a
look now: these guys are doing well. Look at this: on Twitter, theyíve got twenty-seven
thousand followers and for fifty bucks I can market to them; great! Or I can do some advertising
using banner advertising on their website, although they have a substantial waiting list
already.
Either way, as you can see, I can get to these websites; I can get to these blogs; I can
get to these Twitter posts for sometimes ten and twenty and thirty dollars to do a small
experiment. Now once Iíve done a small experiment and found a website that works, then I can
up the ante to do some more substantial marketing through, for example, banner advertising or
something else on that site.
So there you have it: BuySellAds, a terrific way to do little flirtatious experiments in
warm traffic, and then scale it up as you find a platform that works for you. BuySellAds:
a great place to buy warm traffic.