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How you doin? I'm Scott Chorna, Senior Vice President, International Development for the Johnny Rockets Group Incorporated
Johnny Rockets decided to pursue strong international development
around 2007, 2008
we contacted, and have been working with, the Commercial Service out of the Irvine office since then
and we went from a brand that had five international restaurants to a brand today which has 100 international restaurants in over 25 markets throughout the world.
I personally have been on four trade missions
with the U.S. Commercial Service since 2010,
various Gold Keys, and participated in many catalog shows.
The services that are provided by the U.S. Commercial Service...
it's priceless to small- and medium-sized U.S. businesses that are looking to expand their presence in international markets.
We engaged the Commercial Service because we wanted to develop our business internationally...
...and, looking back, it has been a fantastic success for Johnny Rockets
We can point to the Commercial Service's direct assistance in helping us to establish our business in 12 new international markets that brought
in excess of $4 million of revenue to Johnny Rockets over those years.
We have commitments from those 12 markets for almost 200 future international restaurant openings
and those openings will bring in a projected $10 million annually to Johnny Rockets
Another aspect of our international expansion has been our ability to create jobs for our company here in the U.S.
You know, our business today, over 30% of our restaurants, are international.
So, of all this growth that we've had internationally, we've had to increase all of our support services, what we call shared services, so...hiring accountants and admin.
We need to increase our resources because of the development we've had internationally.
There are very few services, very few organizations out there who can provide what the Commercial Service provides
and there are none who can provide it for the cost that the Commercial Service provides it for, which is extremely reasonable
and again, it's been a fantastic success for Johnny Rockets
I personally know many colleagues who have had the same great success with the U.S. Commercial Service
and I don't think that I'd be sitting here today, talking about our fantastic international expansion over the last ten years, without having worked with the U.S. Commercial Service.