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If you're not using e-mail to connect with your prospects and customers, you're leaving
an awful lot of money on the table. I'm Denise O'Berry and you're watching the
"Little Big Show." Your place for bite size tips that can have
a big impact on your bottom line. In this day and age you absolutely must be
using e-mail to build relationships with prospects and customers.
The interwebs allows any small business, just like yours, to build a wide reach.
How can your small business connect to those prospects that reside in the virtual world
of the Internet? Here are six easy ways to get noticed.
#1 Have a website. Today there is absolutely no reason not to
have a website. It's affordable and pretty easy to do and
that way anyone can find you from anywhere around the world.
It's an absolute must. #2 Offer your website visitors something for
free in return for their e-mail address. This could be a video or a free report, or
some kind of a high to. Make sure that it's value packed.
People are over whelmed this day, so they're a little bit more stingy about handing over
that e-mail address. #3 Include a signature file in every single
e-mail that you send and don't forget to make sure that it has a call to action.
#4 Encourage prospects and customers to pass your e-mail along to someone they know that
has the same interests. #5 Publish a newsletter, so that you can maintain
contact with your prospects and customers. You can publish one very economically these
days. It's really super simple too.
Take some time and get started today. #6 Make sure you tap into your existing customer
base and ask them for their e-mail address. And don't forget, don't abuse permission.
Make sure they've said yes. I would love for you to get started using
e-mail for your business. That's why I created my free e-mail marketing
training at no cost to you. You can get started right away.
Just go to EmailTipsForYou.com and sign up. This free training will help you write short,
sweet, and highly effective e-mails, so that you can connect with your customers and build
the relationships that are important for your business.
If you know another small business owner that could use the information that I shared in
this tip, send them off a link to it right now.
Don't forget to like the video and subscribe to my YouTube channel.
Thank you so much for watching. I'll see you next week.
I can't help but chuckle every time I hear someone say that e-mail marketing is dead.
There's nothing further from the truth and if you're not using e-mail to engage with
your audience, you're making a huge mistake. I'm Denise O'Berry and I've been around the
block a time or two with e-mail marketing. Maybe you have too or perhaps you're just
starting out. Either way, you probably heard, "The money
is in the list." Yes, there's definitely great money in the
list, but only if you do it right. Building your list and getting your subscribers
to be responsive can be a frustrating battle. Believe me when I say, "I know."
I've been online since 1998, so I've been there and done that and I'd like to save you
some trouble. I'd like to give you a hand by offering you
this training to help you be more successful in your e-mail marketing efforts.