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The film for the new Alien campaign is about the awakening
of a goddess bathed in sunlight.
We really wanted to symbolize transformation, because at Mugler
we are always talking about metamorphosis and transformation.
We wanted to depict this metamorphosis through light,
and Thierry Mugler just happened to be producing a stage show, the Mugler Follies,
and was working on a new, luminous fabric.
The fabric has optical fiber woven into it, which allows an item of clothing to be lit up
Thierry Mugler himself suggested that we use it and we decided
to take advantage of the technology in our film.
We were a little worried about how the optical fibers would react.
Would it possible to sew this fabric and thread it through the machine ?
We were venturing into the unknown without any certainty
that we would succeed ...
We had to forget about traditional sewing techniques
because you can't just cut optical fiber as you please, it tends to fray very easily...
but ultimately, none of these problems were insurmountable.