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The 7 Steps to GOOGLE+ Marketing Success Here are the 7 vital steps you will need to
follow in order to get the most out of Google Plus for your business over the web:
Step 1: Pick your Topic… Identify your target market…
Step 2: Create your Google+ Page… without getting lost…
Step 3: Upload the Cover and Profile Images… be original…
Step 4: Create the “About” Section… engaging the visitor…Step 5: Google+ Marketing
tools… dominate the best ones…Step 6: Posting… getting the most out of it…Step
7: Getting Followers… quickly and safely… Pick your Topic… Identify your target market…
The first thing you need to do is clarify what your business is all about, what your
brand is, and what your purpose is in the marketing world. The following questions will
help you to clarify and understand what the marketing vision of your business really is.
What kind of people are you trying to reach? I’m positive that you already know the type
of people your services are directed to. You see them constantly; they contact you as well
if necessary, and that will tell you what kind of person they are and how you can approach
them.
What do they look like? Are they fat or skinny? Male or female? Old, young or middle-aged?
What are they looking for? What is the final goal they are after, based on the service
you provide? What feeling are they trying to reach with it? Do they need it in order
to feel happy? Do they need it to survive? There are a lot of needs that must be met
for our basic survival.
What do you actually do for them? Maybe you are already offering a service for that audience.
That will give you a great vision of what exactly you need to inform any new people
that fit into that same audience.
What kind of information would they be interested to know about and pay for? You already know
the needs of your customers; you know exactly what kind of information will be highly helpful
to them in order to help them to satisfy those needs. Why don’t you just create a great
info-product about it?
How much money are they actually paying you for it? Knowing how much you usually charge
them for your service is a very important indicator, because, if you decide to create
a product like a report, a training video, software, or something directly related to
your audience, you may be able to easily figure out the price tag you can stamp on it.
How would they like to reach that content? Is it Video, Audio, Written, or Blogging?
This is important to know. You might just stop and think about it. Think about their
potential limitations – do they have a handicap that prevents them from reading, hearing,
watching, or using a computer? If they CAN do all these things, then you can just ask
them how they would like to learn about stuff. Do they like to read? Do they like to watch
videos? Do they like to hear audio? Do they like social networks?
Where are they from? Maybe you have an audience that comes from other cities or even countries.
That will happen a lot on Google Plus. You need to target every one and adapt your information
to all of them at the same time.
What are your competitors offering to your audience? In the marketing world it is very
important to study the competition that targets your exact audience. What do they generally
offer? What things do they offer that you don’t? Do they have more clients? Do they
work additional hours? Do they cover a lot more needs than you?
Can you offer a better service/product than your Competitors? Once you know everything
about your successful competitors, you can just offer the same thing, but with your personal
touch - plus a lot more great things that they are not offering. You can have special
offers, free samples, free call consultation, special discounts, etc.
These questions are very important in deciding how to establish your business over Google
Plus. You can position almost any kind of business over Google Plus because Google Plus
is more than just a website or a service, is more than a simple social network; Google
Plus is a complete social layer platform combined with a large audience of people with real
human needs who are waiting for you and your service to satisfy them.
Something amazing about Google Plus is that you are able to organize all of your audiences
by topic. Those audiences are called Circles. In that way, you may reach them individually
and send them exactly the information they are interested in.
Every one of the circles will have a separate social posting platform, so you may have the
chance to interact with the contacts you have stored within a particular circle. It’s
not like other social networks where you have all of your contacts or friends mixed together
and you are not able to interact with them separately acording to their particular interests.
You will be able to interact with all of them at the same time if you want.
Circles will dramatically increase the quality of the traffic you send to your website, and
that will bost conversions definetely. More about that in Step 6.