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So I’m going to start with a basic search, “brand, loyalty, women”
and Google's going to AND all of these together
and give me things that have all of these words.
So let’s do a search on that.
We got more than 7 million results, and this is pretty typical of Google.
Lots of things we’d have to go through to find good information.
So let’s try to limit and do a little better.
I’m going to first of all put quotes around “brand loyalty”...
and search again.
and search again.
This time I got 823,000 results,
so a little better but still a lot to go through.
So let’s try to limit again.
In this case, we’re just going to limit to education sites.
So let’s search on that.
Now we have 62,000 results.
So less than we had before,
but I think we can still do a little better on this.
So let’s limit again.
This time, let’s limit by file type, and we’re going to choose PDF.
And we’ll search again.
Now we have 17,000 results
and if we look down the page, they actually look pretty good.
“Using Social Media to Build Brand Loyalty..."
“Enhancing Brand Loyalty…”
So that’s all there is to it.
If you have any questions, contact your local librarian.
Good luck on your research.