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bjbj What Is LinkedIn: Why Professional Social Network LinkedIn Is A Must LinkedIn for Businesses
& Professionals by HYPERLINK "http://localpulsemarketing.com" http://localpulsemarketing.com We have a great
video here for you about LinkedIn and why every business professional needs to be on
there. m going to run through a couple great pages on their website, the first one being
this HYPERLINK "http://www.press.linkedin.com/about" www.press.linkedin.com/about . What this page
gives you is LinkedIn s live feed of all their statistics, their background, where they currently
stand with LinkedIn Facts. Like right now, they have more than 150 million members in
over 200 countries and territories. You can see the next one is 60% of LinkedIn members
are located outside of the US, which is pretty interesting. Down here at Worldwide Membership,
we can see all the different countries and territories and continents and what their
membership s like. You can see the LinkedIn and Business and they continually update this
stuff. And then 2011 Quarter 4 statistics and facts. So this is some really great stuff
right here. That again, is on HYPERLINK "http://www.press.linkedin.com/about" www.press.linkedin.com/about m going to pull
up a little slide show really quick and I want to talk about LinkedIn s mission is to
Connect the world s professionals to make them more productive and successful. What
that means is LinkedIn users are professionals and that these people primarily use the LinkedIn
service as a way to network with their peers and key players in their industries. It s
a great platform which provides that. These guys like to discuss important topics, get
answers to critical business related questions and LinkedIn provides that entire platform.
Some key features for businesses on LinkedIn is first and foremost, the target audience.
It s the largest professional social network on the internet so that s obviously best for
you to be getting in front of the right people and businesses. You can create a LinkedIn
company page for free, which is absolutely incredible. They look professional. They re
beautiful. We will go and visit one really quick after I get done with this slide. And
then you can grow your company page followers on there, much like you can grow your fan
page followers on your Facebook page or your Twitter followers or YouTube subscribers.
You can import your blog RSS feed from your website on there. It works really well if
you have a Wordpress website, Wordpress blog. And then you can also go take advantage of
LinkedIn Groups and LinkedIn Answers, which are really, really great platforms on the
LinkedIn platform, to be able to showcase your expertise in your area, in your industry
and be able to make connections that way. So let s go back over to LinkedIn and I actually
want to go over to the LinkedIn Home page. There is obviously a feed here. This is the
latest news. There is a whole bunch of stuff over here that you could dive into but what
I want to focus in on really quick is to go to Contacts and I want to go to your Network
Statistics. I m just starting to ramp up my usage on LinkedIn. I ve got 152 connections
right now, nothing to boast about. But you can see how much this multiplies in my network
to over 3.7 million connections, only three degrees away, right? That s pretty incredible
right there. There is a total of 150,000,000 LinkedIn connections. My regional access,
you can see that most of my connections are in the Bay area, Phoenix, Los Angeles, New
York and Washington DC. You can see right here, my industry access is with marketing
and advertising. This stuff is really important information. It tells me where my network
is, where I can focus my attention and I really want to focus over the next six months to
really boost up my connections here because I want to get those as high as possible so
I can be connected with as many people as possible. So that s it. That s why LinkedIn
is so powerful for business and making connections with some potential partners or some good
JV partners, if you will, or just business connections. Have fun on LinkedIn. There s
tons to do. We ll see you soon. PAGE \* MERGEFORMAT yuyuyuyuyuylyu [Content_Types].xml u$Nw @8Jb
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