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Hi, my name is Ashlee, and I am the Client Services Manager here at iBec Creative. Today
I am here with Corey, our Online Marketing Assistant, to talk to you a little bit more
about what Search Engine Optimization is, and what you can do to help improve your website
for keywords. Corey, what is your definition of Search Engine Optimization, and what do
you think clients can do to help make their websites more SEO friendly?
Search Engine Optimization is the art of really going about and optimizing your website to
show up for keywords on all the major search engines, which would be Google, Yahoo, and
Bing. The one thing most clients could do is that make sure that their Search Engine
Optimization process is constantly ongoing and not just assume that once your optimize
your site that it is going to affect it for the long run. You have to make sure that you
work with either your internal staff or company to optimize your website on a regular basis.
Great. So in terms of ongoing strategy, what are your recommendations in the future for
keeping it strong and the keywords present on the search engines for your website?
What we like to do is make a keyword list based on what keywords they want to show up
for their company, and then also to do an analysis of what are the most popular keywords
related to their industry. And then we do a benchmark and report where their website
started and, down the road, after a month or three months, show where their website
has gotten to.
Sounds great! Well, thank you for the information! And if you would like to learn more about
how iBec Creative can help with your website Search Engine Optimization, please visit our
website or call the office. Thank you!