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[Electronic music begins]
Social Media
[pause]
Social Media is
Twitter, Facebook, LinkedIn, Flickr
But that’s not all
Social media covers many other digital tools
[Logos of various social media tools]
Even email and texting are social media tools
Canadians spend an average of 16.4 hours a week online
83% of Canadians use the Internet
That’s more than 27 million people!
60% of Canadians use social networking
And 1 in 3 use social networking daily
This means that MOST EMPLOYEES use social media
We need to know how to use these tools safely
The lines between our professional and personal lives are blurring
We are taking our work home with us
and bringing our personal lives to work...
So to help...
get to know user guidelines from either your own department or the Treasury Board Secretariat.
So what can and can’t we do?
Let’s take a look at the 10 most important points...
Just like the telephone, using social media at work takes a commonsense approach.
Personal use should not be excessive and interfere with your work.
When posting, remember your comments are public for all the world to see
Comment online the same way you would at a meeting, over coffee or a public forum.
This means don’t discuss CONFIDENTIAL or classified material
[Top Secret, Secret, Confidential, Protected A, B or C]
respect Copyright
respect Privacy
be Polite
Employees are expected to treat their peers with respect both in the physical workplace and online
The Values and Ethics Code for the Public Sector still applies
Whether or not it’s clear who you work for
be clear your views are your own
Avoid the perception of deception
Be clear and transparent
Using official logos or insignia
may imply you are authorized to speak on behalf of the government.
You’re probably not.
On your social media networks you only represent yourself.
You need special training and prior approval
to post, tweet or blog for the Government.
But official or not,
inappropriate remarks could damage the government’s, a colleague’s, or your own reputation.
Ask yourself: “Would I want my manager seeing this?”
Always think twice.
In short
Protect Privacy
Respect the Guideline
and remember your public servant responsibilities.
Let your manager know if things go wrong.
So get started today
and get to know social media at work.
[Canada wordmark]
[Adapted for use with permission from the Department of Justice (Victoria, Australia).]
[Music stops abruptly]