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Lahti is the quality city.
Asko has it.
Asko has it.
Screenplay: Jaakko Ukkonen, Tapio Tyni, Nina Wrede
Camera: Jukka Rosendahl, Rudolf Nappu, Arto Sarkanen
Director: Pertti Nyberg
Maker of the movie: Felix-filmi Oy
Son of a carpenter, Augusti Asko Avonius -
began more than five decades ago, -
the first mass production of furniture in Finland.
From a small carpenter's workshop, rise in a short time -
Scandinavia's largest furniture factory.
The factory whict products are today, allmost everywhere.
In charge of design, there are oven dozen architects -
whose names are well know outside our countrys borders.
What are the designers' task interior designer Ilmari Lappalainen?
New materials and machines provide the opportunity to
to make a objects that has, a whole new appearance.
This was the case when artificial materials where taken in to upholstery technique.
Began the pulkka-series, this laminate technology made object series -
gives the designer an opportunity to do all sorts of objects -
because of it's strength, light weight and flexibility.
In laminate technique, domestic birch may be used as an raw material -
and the final result is on it's desing and characteristics -
suitable for modern requirements.
What about the use and economy requirements?
Interior designer Ilmari Tapiovaara.
Objects meaning to consumer and producer is extrapolate from it's efficiency.
Efficiency in comfort, practicality -
employment of versatility and longevity.
On this basis, economy is graded from.
Expensive may often be economic -
and inexpensive on the other hand, can often be unfavorable.
Asko provides employment to more than 2500 Finn.
At the mills in Lahti, 1600 skilled professionals are working.
There are old masters, and graduates of new modern vocational school.
Skilled hands guide the machines -
better machines, faster machines, -
machines produce the basic components of which hands will continue.
How does the designer work?
Ball chair designer, interior designer Eero Aarnio.
The traditional wood has been joined by plastic.
I start with light plastic or modeling clay -
i mold the chair until it's finished.
The seat angles, positions, heights can be immediately verified.
Then a make a plastic model, from there a wooden model,
and at the end, steel or fiberglass mold.
From polypropylene, the object is made by spaying the mixture into an steel mold.
Glass fiber objects are allmost completely made by hand.
There can be a different starting point for a design
Interior designer Ilse Töyrylä.
From the idea, arise the furniture. From experience and raw materials.
Idea picture from subconscious is drawn as an perspective on -
paper sheet and it's looks are reviewed.
A working drawing is made and a sample.
From idea, a tangible reality.
Asko has it and there are lots of Asko stores.
In Finland, 50 own stores and 60 representatives.
In West Germany and Sweden A total of 12 stores.
And in almost every European country,
an own extensive sales representative with wide sales network.
There are over 900 skilled professionals sales persons at your service, -
constantly trained -
to serve you better.
Asko quality is for export.
Finnish design that pleases the foreign consumer -
is at your local Asko store for you to choose from.
There are over 400 pieces of furniture at Asko's collection.
You'll get home furniture ranging from fishing hut to official residence.
A wide range of choices in the collection and -
big furniture sets makes it easy to choose.
Make the home a comprehensive and stylish.
Customer has the opportunity to choose from a number of different tree types -
and the range of surface treatments.
In addition to furniture, most of the stores have home textile departments.
At the same time you visit Asko store you can also choose
matching curtains and carpets for your home decor.
There's a continuous research being done -
of the home of tomorrow.
Research in apartment size, recreational use and
changes in way of living -
help the designers to create -
furniture for todays and futures needs.
Each product approved to manufacture,
has gone thru many reviews and qualifying stages.
From consumer's point of view, the main criteria are high quality -
and at the same time low price.
One third of the Asko furniture is exported, -
and they are exported to the West as to the East.
In 1967 Asko received export award from President of Finland, -
first of it's kind.
Thousands of public spaces around the world is furnished with Asko furniture.
As an example, one of the world's the largest hotel, -
the Rossiya in Moscow.
Here, the mere number of Asko beds is 6200 pieces.
Surprisingly, in many places outside your home, you'll encounter furniture by Asko.
Including in the U.S.A. many universities and colleges,
have chosen Asko chairs for Lecture premises.
Also transport from big ships to trains, -
offer you the same comfort.
From the largest collection of whole scandinavia.
The list could go on and on.
Cafes, restaurants, bars, staff canteens.
Municipalities, churches.
Banks, hospitals, nursing homes, -
theaters and cinemas.
Asko now have a free interior design service.
Interior Artists have the skill and experience to solve your problems.
Whether it is a matter of public spaces -
or your home.
Every year, thousands of beautiful, -
functional Asko kitchens are made.
Asko home means higher quality, -
greater individuality, contemporary coziness.
Cheerful and positive colors or dignified tranquility.
On fifth ten-year-jubilee year -
Asko outlined at the Cologne Furniture Fair -
the home of the future like this.
Furniture that makes it possible -
for even more comfortable relaxation -
without tension, without conformist look.
More softness, fewer angles.
Human beings change, as well as his requirements for the home.
Future, Asko has it.