Tip:
Highlight text to annotate it
X
Breaking Thru the Barrier of "Big Picture" Thinking
Being a BIG PICTURE THINKER might be stopping you from attracting coaching clients.
This exercise will help you drill down and find out who your ideal client might be.
List 3 areas of wellness that you are excited about
1._________2._________3_______
Now pick your favorite area of the three. ___________________________
Now pick a small segment of your favorite area to focus on. ___________________________
Now relax, close your eyes and imagine you are the person with this issue, give yourself
a name, note what your life is like now, note what you want your life to be like. Now open
your eyes and compete the following.
My name is _____________________________________________
My reason for having a wellness coach is
What I want from my wellness coach is
Questions I have that my coach needs to know
This person is now the perfect client for you!
Now write out a statement (this is sometimes called your 15 second elevator speech) that
would attract this person to you for coaching.
I work with _______________________________________________
Who want to _______________________________________________
In order to _______________________________________________
Now you need to find them.
Check all the ways you can find your perfect client and target these connections so you
can best promote your services to attract them.
Add your own ideas to the list as well. • Networking/Support groups
• Education programs • Health facilities
• Newsletters and blogs • Health Fairs
• Mailing lists