"We exist to help service providers find those in need of care. Our ultimate goal is to help these providers increase their census, revenue, and PROFITS." Go to www.HomeCareMarketing.net to learn more or call us today at 848-444-9865. At every boot camp, and every time I speak at a conference or a convention, when I'm talking to private duty individuals, I always ask them, who is our target customer? And nobody really knows the answer. And so that's why I'm gonna a dedicate an entire episode to this. It is so vital that we understand who our target customer is, because if you don't know who your target customer is, how are you going to attract or find that target customer? And it sounds obvious like, "Well duh, Steve, "I'm looking for somebody elderly." But it's a lot more than that if you really wanna scale your business to three million dollars and beyond. Who is our target customer? So our target customer here, are N.E.R.D.s, okay, we are looking forN.E.R.D.s. Now, first off and foremost, I want you to understand I love seniors and I love all of the people out there. So I'm not really looking for a nerd. I'm a nerd, okay. I love Marvel Comics, and all the action hero movies that are out there. I went to the gym dressed as Captain America yesterday, and the day before, Black Panther. So I'm a huge nerd, alright? So I'm not making fun of anybody. This is actually an acronym. So the N, what do you think N stands for? Need. We have to find people who have a great need. Because when people need our services, then they're willing to exchange money for it. 'Cause think about it. Why don't you have home care? 'Cause you don't need it. So we gotta make sure finding people with the need. Now, who has the greatest need? 'Cause I don't wanna have somebody who's using our services two days a week for a couple of hours. That's not a target customer, okay? I want somebody who needs round-the-clock care. I want somebody who needs a live-in. I want somebody who needs 84 hours a week, 168 hours, 56 hours a week. Those are the kinda clients that I want. At the very minimum, 28 hours a week, right? Four hours a day, seven days a week. That's the kind of client I'm looking for. Who is this? People who suffer from five or more chronic conditions. C.C., write that down, chronic conditions. People who have five or more chronic conditions attribute for 20% of the Medicare population in the United States. Around the world, I'm sure it's the same thing. What's a chronic condition? Macular degeneration, minor cognitive impairment, diabetes, high blood pressure, and COPD, right? That's five chronic conditions. If somebody's got that much of a need, they're gonna need help. They're gonna be constantly in and out of the hospital. As a matter of fact, this 20% of the population, when you look up statistically, Medicare spends 3/4 of all resources taking care of this population. So 20% of the beneficiaries get 75% of all the resources because they're constantly in and out of the hospital. So I am looking for people with five or more chronic conditions because they're gonna need a lotta help in order to stay home and out of the hospital. So that is the first part of our target customer. The second part is the obvious one. Read more at ******