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I think the idea about 360 degree integration from a brand marketing standpoint is meeting
the consumer where they consume media. So, you know, as marketers, it’s our job to
define what the brand is, and what’s the reason the consumer wants to use your product.
But then you have to get the message to them in a way that’s relevant to their lifestyle.
So, if I wanna reach kids, I’ve gotta be online. If I wanna reach my kids, doesn't
matter what I put on TV. But if I wanna reach somebody that’s 50 years old, I can't walk
away from television either. So it’s making sure that we surround the consumer, multiple
touch points of how they consume media throughout the day to make sure that our message is getting
through in a way that’s meaningful, relevant, and actionable.