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KAMEL OUADI: The first advice would be to act as an
entreprenuer.
Because it's about innovation, it's about ideas, it's about
creativity.
So I think you have to invest much more in content
prediction.
They have to change the media mix into small and digital.
They have to explore all possibilities offered by the
mobile industry.
All possibilities offered by social media as well.
The main issue for me is to stay relevant across channels.
So connecting the dots will be the main challenge to face my
market in 2011.