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bjbj2 Episode0007 [0:00:00] Hello everyone! Welcome to this episode of the marketing show.
I am Clay Collins and today I m going to explain why I do not promote my company. I do no marketing
around my company whatsoever. In fact, my company could be called Woo Hoo Yada Yada
Bing *** and most people would not know. I have no company website. There s no website
for my company. I have no logo for my company. I have no ads for my company at all. The name
of my company actually is Avenue 81, Inc. but you ve never heard of it. The reason for
this is because here s why actually. When you promote products, people buy products,
right? Product marketing results in product sales, right? A lot of money. But when I promote
my company I make very little money. I m not selling my company, I m selling my products.
So that s reason number one why I do no marketing whatsoever around my company. Again, I don
t have a company logo, I don t have a company website. And unless you ve seen like unless
you ve bought something from me and had the company name appear on your receipt, you don
t know that the name of my company is Avenue 81, which is actually the name of the street
that I grew up on when I was kid. It was a wonderful childhood. I grew up on a farm in
rural Southern California and like rode around on a bike, my dog followed me it was just
an awesome time. But that s little side tangent. The second reason why I don t do any marketing
whatsoever around my company is that, the brain has a really difficult time processing
company brands. So your personal brand, people understand. People understand fundamentally
what a personal brand is. You can talk to another person, you can interact with another
person, you can relate to another person. Product brands are similar. You buy products,
you interact with products, you consume products, you watch products, you play with products
you know. They re tangible things that the brain can process. This whole company thing
is in a lot of ways a figment of our imagination and largely a product of the modern industrial
era. So, that is why I do no marketing whatsoever around my company. Anyway just in the comments
I want to know from you what you spend the bulk of your marketing efforts and marketing
dollars on. Is it on promoting your company brand, your personal brand or your product
brand? Anyway that s it for today. Thanks so much for watching today s marketing show
and I will talk to you next time. Take care. [0:02:49] End of Audio ph333 phZZZ [Content_Types].xml
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