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Shiseido’s history of skin whitening dates back to 1917.
Over a century, we have refined technology to meet increasing demand for ‘radiant skin’around the world.
Through scientific advancements and high quality of products, we have earned the utmost trust of our customers.
We learned what our customers were thinking about whitening effects in general, so we could offer new solutions.
We wanted to present effectiveness of our technology, and the new screening method we used allowed us to do just that.
Until now, suppression test of melanin synthesis in whitening components involved only melanocytes.
However, in actual human skin, whitening involves the combined functions of melanocytes and keratinocytes.
For the first time, a testing environment allows melanocytes and keratinocytes to existing together was created.
This system boosted the accuracy of the evaluation by showing tangible suppression effects.
It also enabled us to choose a whitening ingredient that is effective on human skin from approximately 4000 ingredients.
Resveratrol is one of the ingredients that made the cut.
The result is Shiseido’s unparalleled new White Lucent Total Brightening Serum, formulated with ProBright 4MR(TM) , containing resveratrol.