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Now it's a great question. I think there are some very nice differentiators between these
two concepts. Obviously the future versus the now. Some people are very good at being
in the moment and executing some people. Again, I would like to think of strategy as a journey
and tactics more as a trip. There's a more difference between taking a trip to the corner
grocery store verses planning out the journey very deliberately, very consciously. There's
more risk here, smart risk hopefully as the important stuff versus the urgent stuffs.
Civilly tend to anticipate the foresight, the insight, the forethought versus being
reactionary. So it really is being proactive. It could have come up with a long list here
of advantages. Now some people say so," Am I dissing the tactics?" Not at all. Listen,
we have got to execute well, we have got to be a well-oiled machine, we have to be operationally
excellent, we have to keep the lights on and I think by doing this stuff well, we do that,
we keep very focused. But with some percentage of our energy, time, thought, resources, we
ought to really be asking ourselves these strategic questions of where we are going,
where do we need to be tomorrow, what was the comment by Wain Gretzky? He said, "I skate
to where the path is going to be, not to where it is", and I think that's a very very good
thought when I think about this a little bit. So there's a bit difference but I am not at
all suggesting. This is what's going to ensure our future- be relevant, be prepared for opportunities
and vulnerabilities. So we got to have both a little bit and as I said earlier, I believe
in operational execution. I think we got to do this really really well. We have got to
have a bit of both. And again, here is my thought: Strategy is very relative what looks
like a strategy to me. If you are my boss that might look very very practical to you
but it could be very very strategic to me. What is the long-term for some people? It's
a year and half or two years out. For others depending on the project, it could be next
week. I honestly don't care whether it's next week or year and half from now. It's the future
and if you can get better at managing the future, thinking about the future, I think
the whole organization will be better off, and your customers will be better off. So
again, it's very situational, it's very relative and so again, I don't think we can get judgmental
about this. I think we just got to ask people what they are thinking in longer terms and
more innovatively. If we just think about innovation alone, I think that's continuous
improvement. If we just think long-term, I think that's planning. I think strategizing
is bringing both of these elements right here together.