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>> FOURTEEN YEARS AGO, MY
CO-FOUNDER AND I LOOKED AT THE
BEVERAGE SHELF AND WE WERE
THIRSTY.
THERE WERE LOTS OF DRINKS OUT
THERE.
A LOT OF THEM HAD TONS OF SUGAR,
OR SOME HAD A LOT OF ARTIFICIAL
INGREDIENTS, BUT THERE WAS
NOTHING THAT WE WERE LOOKING FOR
TO DRINK WITH ENOUGH FLAVOR THAT
TASTES GOOD AND NOT TONS OF
CALORIES.
SO, WE DECIDED IT WAS WORTH
TRYING AND I STARTED GROWING TEA
IN MY KITCHEN AND WE BROUGHT
SOME TO A LOCAL WHOLE FOODS
BUYING OFFICE AND WE WERE ON OUR
WAY.
OUR BLACK TEA'S FROM INDIA.
WE HAVE RED TEA FROM SOUTH
AFRICA.
SO, WE REALLY-- AND-- AND THEN
OUR SUGARS COME FROM BRAZIL, SO
WE SOURCE FROM ALL OVER THE
WORLD.
DEFINITELY GET TO THE GARDENS AS
OFTEN AS I CAN, BUT MY-- MOST OF
MY TRAVEL IS AROUND THE UNITED
STATES.
SO EVERY FEW YEARS, I'LL GET OUT
TO THE TEA-- TO THE-- THE
GARDENS WHERE WE SOURCE OUR
PRODUCT AND THEN, WHEN I'M NOT
THERE, WE HAVE OUR
REPRESENTATIVES WHO ARE THERE ON
OUR BEHALF, BROKERS AND-- AND
BUYING AGENTS.
THE BIG PART OF COKE IS THAT
WE'VE HAD ACCESS TO, REALLY,
EVERY STORE WE COULD EVER WANT
TO BE IN, OR JUST ABOUT.
[indistinct]
THIS IS AN AUTHENTIC PRODUCT
WITH REAL PEOPLE BEHIND IT.
INSIDE THE BOTTLE OF SOUTHERN
BERRY THERE'S A REAL SOUTHERN
BERRY, AND-- AND THERE'S A REAL
STORY BEHIND IT, AND A REAL LEAF
SYSTEM BEHIND THE PRODUCT, TOO,
AND SO, THE MORE WE CAN
DEMONSTRATE THAT THAT'S SINCERE
AND AUTHENTIC, THE MORE WE'LL
STRIKE THE MORALS WE'RE STANDING
FOR.
WE WANT TO BE A NATIONAL BRAND
THAT'S AVAILABLE WHEREVER
BEVERAGES ARE SOLD.
SO, WE'RE WORKING WITH
DISTRIBUTION, WE JUST GOT INTO
THE CVS CHAIN NATIONALLY, WE'RE
TALKING WITH SOME NATIONAL
RESTAURANT CHAINS AND WE ARE IN
ALL THE COKE DISTRIBUTION
FACILITIES, SO WE HAVE A GREAT
OPPORTUNITY AHEAD OF US.