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Thinking about getting a professional corporate video for your business? Here are some things
you should think about BEFORE you contact a video production company.
The first thing you should consider is what your business or marketing objectives are
for the video. What message are you trying to get across to your audience? What is the
end goal? Do you want to increase visitors to your website? Do you want to convert users
into purchasers? Or simply explain your product or service? Your objective will affect other
aspects of your video, so make sure it is clear in your mind.
Secondly, who is your target audience? Are they young, old, tech savvy, business professionals
or stay-at-home moms? This is important to know because it can help you shape and communicate
your message.
If you have ever been involved in producing a corporate video then you understand that
things can be pricy and budgets can escalate quickly. So be prepared to invest in your
video, as it is a reflection of your company and can be a wonderful business and marketing
tool.
There are many different kinds of corporate videos, along with different styles, different
tones and different messages. Be clear with yourself what it is you want, as it will help
you greatly when speaking with a professional production company and getting a quote from
them that will remain in the budget with what they originally quote you.
Where do you plan on showcasing your video? Is it for internal use only? Will it be promoted
through your social media sites? Or do you need to have hard copies available for your
clients and vendors? Once this is decided then you will have a good idea of what type
of file or delivery format you will require for your video.
I hope this video gave you some insight and things to consider. If you are interested
in getting a video produced contact Keywest and we would be happy to discuss your needs
with you further.