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[music]
(female announcer) Your child watches an average
of 1,680 minutes of television a week,
or about 4 hours a day.
(cartoon on TV) Free cake, free cake!
Unfortunately, not as much time is spent on reading books at home or in school.
Cake.
Keegan.
What?
Time to start your homework.
Okay.
(announcer) When your child watches television
with the closed captions turned on,
it improves their vocabulary, spelling, and reading comprehension
at a drastically faster rate than the children who don't.
(Keegan) Cake.
Ooh! I got it!
[music]
(Mom) Hey Keegan, need any help with your homework?
No, I've got it, Mom.
(announcer) In addition to reading with your child,
turn the captions on and let the learning begin.
This public service announcement was sponsored by Aberdeen Captioning,
"Committed to the Word."
[music]
CC by Aberdeen Captioning 800-688-6621 - www.abercap.com