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pain is sitting here with me if if when you turn your microphone up that always
helps i discover that last that i was on pick and choose the thought of president
of the agenda project a public policy expert commentators strategist
previously with the roosevelt institute
any author of the practical progressive how to build a twenty first century
political movement the website agenda project dot or yes and also daily
intended dot or update daily agenda dot org
and stuff first of all the agenda project office
sadly democratic operates in some ways like probing p_r_ capacity but our
client is progressive values
and so what we try to do is create
cat edgy forceful messages that that intersected media zeitgeist and a time
when there particularly important
that sounds
in the abstract it sounds great give and give us a concrete example yes silom ad
campaign that we
e did a couple of weeks ago we com in america the beautiful i became an a
screening out the clap
and on the kids and their campaign weekend with with the with the paul ryan
superior like
he said that car and say look alike is actually my sister and i
comments click we did it video where we have it be beautiful american people
playing in the background and some facts about medicare and we haven't been
elderly woman being pushed in a wheelchair along by paul ryan look like
figure in its nature and it's gorgeous and then
the music changes and it's more sinister and he turns her off the path is we
learned that republicans want to privatize
medicare nithin
adhe throws her
off a cliff in because the question is america beautiful without medicare right
and and and and we love our seniors
how do we built a twenty first century political movement
well after they use this the subtitle your book yeah i had that edn is sort of
unusual background for people here in politics and i a stand-in early part of
my
at white party the national
democratic party the payment of business school and worked in the private sector
for a couple of years and it was interesting to be a business school
because i would be in class of people who would talk about packaging and
marking gain detergent or pepsi here some of these other consumer products
that we talked about how to package in market and price an hour of the present
time to maximize revenues
and what happened in eighteen years of business school was that i started
sivc
ideas and progressive values ambit some of the best ways to market bears is to
think of this is prime
accenture how do you develop products package in market
them and then distribute them so that ultimately you get to and consumer and
that the real goal that all of a share is to increase their market share
progressive value-free approach our work
from that angle
pittsburgh that's great what might work
who will be headings conversational morning with it with a couple variation
people com
do you see
process driven or content driven
as more important or what's where those to intercept and how do you how do you
sort them so you don't get lost in one and ignore the other
selling
the thing
have realized over the last ten years really is that politicians are the least
important
part of our political system
and so again it was a news the they're just that you know they're kind of their
the actors in the maybe stay together the people that you see that they're not
a script writer they're not the lighters are not headers on all of that happens
in institutions that are largely outside
electoral politics say well we need to do over the long term
is its process and contact that let me just put it in
as slightly different frame
which is that's a really understand that politics has a value chain like any
other business has a value chains that you think at the product like nineteen
nike has two source raw materials like hamas and our birds on the tennis shoes
manufacture the tennis you come up with suasion just you and then they have
michael jordan to be their spokesman
and the program they sit down
there's going to manufacturing
i don't believe i think that they are to sell anything trina
that where conservatives in sacramento lecture all point of view is they built
the set i think tanks legal advocacy groups media monitoring group that i
think i actually find
thinkers and so when you think about progressive politics is having that same
kind of value chain
hit a product has what we've done is progresses ysleta endlessly for exactly
the right michael jordan and wasted no time designing a better ten issue active
building that network of institutions that finance economic thinkers legal
thinkers
yet the people who develop ideas and learning to package in market does
effectively *** emergency fort lewis paul wrote the script out to his best
friend the next-door neighbor of the german army or the president of the
chamber of commerce yep
and basically what came out of that was the federalists idealistic over networks
of you know sickle-cell adhering a residency exactly dot the whole
infrastructure
of the right at young came out of three months later course richard nixon put
him on the supreme court yard where he started working from within
and it's a repeat of the senators when a marxist and when has has that happened
on our side yet we we thirty years seventy four is a forty whatever it is
we are you know how far behind our we and what we need to do to catch up
so
we are far behind
and com but about ten years ago
that by the name of ross time developed a powerpoint presentation that showed
the development of that conservative infrastructure which now has an
operating budget about four hundred million dollars we did a deeper study
later and looked ac
where it is that they're spending their money compared to where the girls tend
to spend their money
they spend their money online economic so we need to turn up at the fair but in
the last ten years we've seen a lot of entrepreneurial energy part of which is
what i capture in my book about eighty groups that we profile in the book forty
of them
were created in the last six years so that's a lot of positive ms agar acha
news other than that they started and seventy-four we started
and two thousand
three satellite absolutely
and and and and and so what can people do to participate
well so we just created and web site called the daily agenda at that our
daily agenda daddy daddy daddy that daily gemma dot org
and what we're doing mary is highlighting its news from the midnight
so if you're familiar with parai
even which is then trade publication in essence fidelity business week
i tried to create that for the progressive
and so you can get one aaron see all the different organizations these are not
collect oral organizations is not about politics it's about
ideas and marketing ideas and and actions that people can take six going
on that website
people can see everything tapping in a progressive movement in time activities
this test server serve their interests treats her companion
and uh... it's just a project dot org and
daily attended daily agenda dot org thank your thanks a lot of the great
work again