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According to Deloitte's new "Core Values and Beliefs" survey conducted online by Harris
Interactive. Examining perspectives on culture and business strategy, 41 percent of executives
participating in the study believe social networking helps to build and maintain workplace
culture, while only 21 percent of employees have the same view.
The majority of all respondents indicate that culture is important to business success.
However, the study indicates executives tend to prioritize a clearly defined business strategy
(76 percent) above clearly defined and communicated core values and beliefs (62 percent), whereas
employees value them equally (57 percent and 55 percent, respectively).
For the complete article, please go to Big4.com