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Hello I?m Matt. My company makes online material for small, medium and large enterprises here
in the United Kingdom. If you are a small business owner struggling to decide what to
put in your first website video here are some practical tips to help understand what content
might work for you.
If you were a film maker you would take these ideas and turn them into pictures and that
would be called a storyboard, but before you can even get to your storyboard you have to
know what you want to put in your film.
So here is Tip #1. Think about what your business is great at. If there?s something you?re really
proud of, a product, or a service, then that is something that you should think about including
in your film.
Tip #2. Ask yourself what will your customers be expecting when they come to see your video?
If you have a production process that is involved in the making of your product, then your customer
would probably like to see how your product is made. If you have a fantastic record for
amazing service then your customer is probably gonna be expecting to see your amazing restaurant
or amazing shopfront and your smiling happy staff - so put that into your film.
Tip #3. People like people. So if you?ve got somebody in your organization that?s capable
of fronting your video, then make sure you use them. If you?re the managing director
and you don?t like standing in front of camera, think about that guy in sales or that lady
in reception, who?s got a great smile and loves your company. Use them to tell everybody
about how great you are.
So here?s two practical examples of why tips like these really work. The first film is
a company that sells bespoke furniture in London. This owner really wanted to emphasise
the precise nature of his fitted furniture, it?s what made his business really great.
So we filmed computers aiding the design and cutting techniques that were millimeters sharp.
In the second example ? this film was made for a local bicycle shop that?s really popular,
and the owner had as many brands featured in the film as possible. He knew that his
customers were interested in certain expert brands, and his beginners would like to see
that he stocked a lot of stock,
You can watch the full length version of these films by clicking on the links at the end
of this video. Or if you?d like to there are some links down below on our Youtube channel,
you can also connect to our Twitter and Facebook feeds. Even better why don?t you subscribe
to our Youtube channel, and get more updates as we send them out on a weekly basis.
If you are interested in finding out about storyboarding then the guys at ReelSEO, did
a fantastic job of explaining this process and again that link is down below.
Thanks very much for paying attention now, and if in the future you want any more hints
and tips, I look forward to seeing you then.