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SHRUTI JOSHI: I think marketers should first and
foremost listen to consumers within consumer conversations.
It's really important for Verizon to listen to our
consumers, and make sure that we're meeting the needs that
they're expressing.
And sometimes they have needs that they're not vocally
expressing.
There are needs that are gaps that they're experiencing.
And we want to fill those gaps.
And so, as a marketer, I think it's very important for us to
take an active role in listening and then addressing
what it is that consumers have to say.
I think conversely or in addition, what we need to make
sure that we're doing is helping our consumers to
understand that we do offer certain services.
Making them aware of the things that are
available to them.
And that's half the other battle, right?
So we may offer some amazing services and capabilities, but
if the consumers don't know that they exist, then that's
another opportunity.
So it's listening, and then meeting those needs by way of
development or by way of messaging.