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A new study from Capgemini found that consumers are no longer looking to utilize a single
distribution and marketing channel to make their purchases. Capgemini's Digital Shopper
Relevancy report concludes that businesses will need to find a more seamless approach
to integrating brick and mortar retail, social media and online sales models. The firm interviewed
more than 16,000 consumers in nearly 20 different countries.
A study from Retail times predicts that the boundaries between these channels will begin
to blur within the next two years.
For the complete article, please go to Big4.com