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Erik: What role does permanence play in your work?
Jason: There's not much permanence in my work. On the Manifold side of things, marketing
is maybe the most -- It's anti permanent. Especially the way that people think about
marketing, or people fund marketing, it's 3 months, change it. 3 months, change it.
I'm personally trying to change that into much longer marketing campaigns, like as in
2 years instead of 2 months, but nothing is permanent in the marketing world, but I also
don't think that much is permanent in the world. So that doesn't really bother me much.
If you think about what really is permanent, there isn't too much in life that is permanent.
And if you get stuck on having your house and making it perfect then this -- it's got
-- you've got this TV in it and -- I think that that is some sort of a crutch for a million
things it could be, but, or that's how we were trained to think, like, "Let me get my
house, and then I'll get my family and then I'll have my job, and -- " All these things,
they're not really permanent, they're -- Everything is somewhat temporary and change is sort of
the wind that always blows. And if you can't embrace that, and you don't understand that,
more times than not, you're gonna be disappointed, I think, in life. And if you do figure that
out, I think that you'll be able to sort of roll with almost anything that comes your
way. Not that things are not gonna be bad, but that's sort of the ups and downs.