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Taking it all in! Pretty excited. It's amazing. To watch it all come together
- so exciting.
The reaction has been phenomenal. People are excited - they almost don't believe it when
we say that there's not a device - you just simply sleep. "No, no, no,
no - tell me that you do something else." They don't believe us.
Just jaw dropping astonishment from people who are used to technology.
Love the look of the product, they love the feel of the products. The idea that the
bed can help them come to know better sleep has been really powerful.
It's awesome! I, myself find it kind of uncomfortable to wear these while asleep and remember to
add them to put them into sleep mode. So I think it's cool.
I think it's fascinating. Imagine there's a lot more used cases that they'll come up
with that haven't even been thought about yet.
Overall, it's a very cool product.
I love it. I love it.
Surprised at how many people have come by to interview us. The amount of press and the
amount of buzz that we're getting has shocked me.
Sleep Number x12 bed won the Reviewed.com and USA Today CES Editor's Choice award.
A 2013 survey conducted by the Consumer Electronics Association found that 33% of mobile device
owners track some aspect of their health in the last 12 months.
Tonight's bedtime story. Tonight's bed time story... is the Hare and the Tortoise.
This is the beginning of our transformation as a company and here we are about to radically
change how people sleep.