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The turf industry as a whole, especially in the western states, semi-arid
regions where there are water issues, we continue to fight battles as to
how best to use water. I think there is a very friendly, economic,
conservation, and ecological balance that can be met. You see a lot of
negative things in the paper, especially the Denver Water Board and all
about the misuse of turf grass of sod. I think that you really need to take
time and understand what sod does in the environment that helps balance it.
No different than the endangered species of the different animals that we
try to protect, they all have a place in life, as far as . . . or in the
world, especially in conservation and in nature, and so does our product. I
think that you'll find it's very environmentally-friendly.