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ELLIS BOOKER: What's clearly fueling the change in B2B
marketing, and marketing per se, is technology.
The ability to track and monitor and quickly execute.
CHRISTOPHER D'ALFONSO: Executives in business are
looking to learn from sound B2C practices
in their B2B world.
BETH COMSTOCK: What's exciting is that it's allowing us to
get much closer and more direct to our customers than
ever before.
It's giving us insight, and data, and analytics.
JEFF LAVERS: We have to have lots of irons in the fire.
There's just no way around it.
And what we're going to have to do is try to acutely
measure each one along the road.
DEB OLER: We see today a need for more personalization.
Customers really saying know me and know who I am.
JOE PULIZZI: Marketers need to continue to learn how to be
publishers, and how do you engage with your customers.
And what we believe is you do that through valuable,
relevant, and compelling content on a consistent basis.
SATPRIT DUGGAL: Companies who truly believe in building
long-term relationships with their clients are actually
going to come out of this stronger.
THAD KAHLOW: Users have more control than they have in the
past. These days with the advent of social media and
search, mobile as well, users have control of what they
digest, and where they digest it, and how they digest it.
EDUARDO CONRADO: When you look at social media, I think
there's multiple levels of engagement that a marketer can
have. There's a lot of customers that have
an opinion out there.
A lot of thought leaders within a segment.
But I think a smart marketer would want
to go out and listen.
BETH COMSTOCK: One thing is sure about marketing in the
21st century-- you better fasten your seat belt because
it's going to be a crazy ride.