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In the early days of the Internet
almost everything on the web was an English because most Internet
applications back in the late eighties and early nineties started in the United
States
consequently when the first search engines came out in the early to mid
nineties
they were strictly in English anyone overseas wishing to conduct a search
had to do an English there was no other option
as the internet technology caught up around the world the web became a
multi-lingual platform
in fact the foreign web has been the fastest growing segment
on the Internet every single year since 1997
think about it this way in 1996
75 percent from the web was in the English
today English only accounts for 25 percent
the proportion has been reversed search engines and directories
understood the importance of language growth early in the game
and started to feature multi-lingual platforms today
foreign language natives have a better incentive to conduct a search in their
mother tongue
as an example a Japanese user will access the Japanese Yahoo
or the japanese Alta Vista and will search using keywords in Japanese
by typing Japanese characters in the search field
a German native will have a better incentive to use
Google .de in German rather than Google dot com in English
over the last few years we've been offering a solution
allowing you to test the potential %uh your online business to foreign markets
without having to translate your website international search engine submission
is not about doing business with foreigners in their native language
but rather bringing foreigners to your website to do business with you in
English
it is not necessary to translate your website
in order to submit to foreign search engines however
you need to have at least one page in French optimized with French keywords
and meta tags
in order to submit to French search engines or at least one page in Spanish
optimized was Spanish keywords in order to submit to Hispanic search engines
and so on let's assume that you're trying to reach the Japanese market
we'll create an entry page in Japanese for your site
which will be optimized with your Japanese keywords and meta tags
the look and feel will be similar to your home page
we will use your graphics and a translated text
that introduces the foreign user to your company's products or services
this page will tell Japanese users in a 10 line paragraph
what your website has to offer this communication will be culturally correct
and search engine friendly at the bottom of the page
we tell the japanese user in Japanese of course
the by entering your website here she can expect all content to be in English
and that all correspondence should be in English as well
the Japanese user will then click on the link and will be redirected to your main
home page
in English when for new users find the multi-lingual pages which we have
created
we know that about 10 to 15 percent to them will not click through to your site
just because it is an English however these visitors are not true potential
customers
in fact if someone is not willing to communicate with you in English
this person is not really a prospect for your business
our methodology allows us to separate the curious from the serious potential
customers
we know that over ninety nine percent above all foreigners
search the web in their own language first we also know from experience
that eighty-five percent to ninety percent of them
will click through from the entry page to your English home page
once again it is very important to stress the doing business with
foreigners
is not about doing business in their language but rather encouraging them to
do business with you
in English let's go back to our example
when a Japanese person using a Japanese search engine
type your keywords in Japanese they will find your
Japanese entry page which we have created
optimized and submitted to Japanese search engines
they will read the intro to your site and click to be redirected to your
current main homepage
in English by the way the same applies for every language
whether we promote your site on French search engines or Chinese search engines
it does not matter the method remains the same