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[Start] [music]
Duncan: "Hey guys. Today I want to talk about a new, really slick form of online advertising
that Google recently launched. It's called 'In-Market Buyers' or
'In-Market Segments'. As a car dealer, why should you care? Essentially with this form
of advertising, Google can narrow down who is a qualified buyer in the
automotive space and we can target those people specifically. It's not like paid search where
they can just type in some keywords; 'Ford Fusion' or 'Honda Civic' and
we go out and serve them an ad. We know people that have been researching
these cars using Googles consumer pattern recognition software. Google determines that
these people are qualified and that they are in the buying mode, and we target them specifically
with your ads to get you more qualified conversion and to help you sell more cars. If based on
a cost per click model, it is just an extension of interest groups in AdWords.
You can do this yourself if you are running a campaign at your dealership.
If you have any questions, please feel free to reach out to any of us at Strathcom, we'd
be happy to take you through how to do this, but this is definitely a new form of
online advertising that you want to take advantage of in 2014."
[music] [end]