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So I'm sitting here downtown
right across from the television studio radio
everything you can imagine, it's quite a production. And it got me thinking about
actually doing
quality productions, which is what a webinar always is.
And a webinar that is actually successful, comes down in the end, to promotion.
If no one sees it then what was the point in investing time and the cost
for no ROI. So let's talk a bit about how to promote your webinar and
have a high quality production that you're proud of. The first thing you want to do is going to sound pretty
basic: put it on
your website. I can't believe how many clients I have that never even
think to put it on their website. They don't give it any kind of promotion, any kind of visibility
whatsoever.
If that means you have to pay to have a little banner done for fifty dollars, then pay it.
Put it on the website promimnently. The next thing you can do is put it
in all your distributed electronic magazines, your blogs, so if you have a monthly
or a weekly,
or semi-annual distribution, publication,
get it out there! Front, center! Alright, so this isn't just for the marketing
department, this is for the entire company.
The next thing you do is get it on the social networking/media sights.
Don't be stranger, go to LinkedIn, go to Twitter,
go to Meet Up. Use the
vehicles to promote your event. Figure out
where your audience hangs out and go over there.
And by the way just don't go there and say we're having an event, people tune that out. 27 00:01:33,719 --> 00:01:35,250 You really needed to
join the community, participate in community, contribute to the community,
so that when you actually then promote your event, people care
and they listen. The next thing is partner marketing. Don't be shy to
get partners involved. Why do you want them involved? Because they have great opt-in lists.
Put them in that webinar! Why does that matter
because they're going to the publication and distribution and promotion
up your event just like you are and then you get access to their list that you
don't have access to
and those people will come because they like their partner. That's why they opted
in for your partner's list in the
first place. But now it's your event you have the registration page to come to register
on your site
and now suddenly you got their name all because of your partener. That's fantastic.
The next thing is put it in everybody's
email signature. You're gonna have a hard time doing this, some people won't want to do it,
but there is no excuse. Everybody's in sales otherwise we dont have a job.
So if you want to spend a few hundred dollars,
develop a plugin that works on a corporate server and you control everybody's
signature.
And then with every event, every new tweet every new
trade show, you can actually update it so that every
outward facing email that is sent promotes your event.
When that gets forwarded on to the people within the company that you're talking to,
they hear about it. The next thing I ask you to do is do some
content marketing. Alright, actually talk about, you know make a white paper, make a
video,
make a podcast and post those onall the website that sponsor them. Whether they
slide share,
or anything else, alright? All those sites get millions of eyeballs, 57 00:03:07,359 --> 00:03:11,889 in that you can actually talk about your event and its one more way to reach an
audience you would never
reach. Okay old fashioned way: press releases.
What's cool about a press release is two fold. First it reaches 1000's of people and is picked
up in 100's of publications, but second your press release has a
hyperlink in it back to your event,
Google pick that up across the hundreds ofthe sites that your repeat the
press release
and then you search enginge rankings go through the roof for that event! Someone
looking for something that topic finds
your event. The next thing forums and blogs.
It's not enough to promote it on your blog go to all the forums, take place in
your community,
all the blogs, and all the influencers, that are in your community.
There's lots of tools out there, tools like HubSpot, That'll show you where all the
conversations are taking place
in terms of what you'll be covering in that webinar. Go there and you
contribute,
and you participate, so your reaching that extended community that doesn't know
you exist right now.
Okay look back to basics by speaking engagements.
You should be going everywhere you can, months in advance, to talk about
what you'll talk about. It's part of
doing your own promotion and sales development, but every one of those
chances,
you speak. You promote your event, you get access to people who are actually
at that event, to hear you speak then you have permission to keep on
continuing that conversations. When that happens you can tell them about it again.
And finally, this sounds silly, but you know what you can actually buy advertising. Whether
it be banner ads, or pay per click,
and you can do it very specific keywords so that the costs are down and
you can do it for a very small window your costs are constrained. But again, this is
all about getting an audience that doesn't know you exist,
that's beyond your core opt-in list and fundamentally the costa are negligible. The beauty of
this
is that when you have one good event, they keep coming back over
and over again. Now one more thing, when it comes to production here's the trick, keep
the webinar short. Whether it's 15 minutes, consider thirty minutes,
but don't take up people's time because they won't go if it's too much of an inconvenience.
With that said, that's what you need to be thinking about when it comes to promoting your webinar.
But we can share more with you. Just give us a call.
Thanks, have a great day.