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talent or parental potter have personally they may have talked to her
allies of twenty year career as a quarter public relations executive in
the health industry
is the head of corporate communications for signal before you retire lesser and
is now at the center for media and democracy
sts here for easter seals folder on health care wendell lumley enters cases
replace value here at first i want
as your about uh...
some of these out of town hall of that's and how it appears the healthcare
industry is at least busing some people to these events is that
a common thing that's done within the healthcare industry is out one of the
that tools you have been arsenal uh... or is that something that's unusual
know that
not uncommon at all it happens
a lot than it a go for foreign lobbying to the flying in people from all over
the country to go to capitol hill though if i think people with publicly
economical program but yet they do that kind of bubble thoughts
pathogen that the point there with a list of create this feeling of real
americans concerned had to make sure that there is no health care reform
send a lot of americans are obsessed with that
that's exactly right that what the project
if in the message but
hosting the penguins creating the bank the hope that they are
creating a bank often disrupting the bidding process
that
great mission to will work for princess
there creating the i might be topic that on quite so one issue
state grassroots efforts as to how you can his people to obviously in world are
sort of things in their arsenal for p_r_ reasons in and again when the with you
would know this uh... than anyone else is of course team
ads for the third is buying
alterations he tells a little bit more about how that happens in
how much of a unspoken quid pro quo there is with politics
brief everything going on for a long time
but health insurance industry the special and it's going to get the
fitting that
big better health care reform they knew there was never will
though they have been spending lots and lots of money millionth of dollars in
further political action committee and through the campaign contributions but
if they could get paid
both republicans and democrats kid be which is primary republican from the
controlled washington for the people but political with begin a ship retarded
shipping that hypertension strategy particularly to the so-called blue dark
blue dog democrat they contribute the republican so much but here's the
question although but
that they had to have both
or trying to get or a bloody blue dog who were broken dipti perform again this
time
zero
you know you are worked obviously incorporated is a p_r_ for twenty years
in this industry other gatherings where they say hey you know what it might help
the by my cross i think the arkansas democrat it might be
hey you know what let's come all the strategy of with politicians or the
easiest the body so they're in our back pocket i mean it sounds probably too
over the top request or their code word
earns how they do it
yeah appreciation level b r
of the picture depreciation problematical transplants
farewell trying to be extra credit for it
payers staff politically connected after waco bectero
it worked
but but may not necessarily behavior people and the uh... author of the
program and the i'd appreciate rather which want to go after they've they look
at our voting record broke
which wants to support ah...
politically after contribution though atmega really need that the big believed
to have that don's what was necessary to save
these politicians a really bought
i think it's
i think that no other way thick confederate picked up that
peeved contribution making enormous different picked politician calcutta
with it helped them win election them expected contribution strategy upbeat
uh... that celebrity make sure that people who he think their way win
elections and they offered a threesome intimidation they can send the message
that if you don't put away
and love the butcher above the neck benefit from learning to catch it
and there's a lot of money at stake and of course in a smaller districts suing
smaller t_v_ markets and radio markets
that little bit my love money goes a long long way so that's why they could
be intimidated by or enticed by it
sold out finally little aside all other media aspect of this how do you hit the
media sourav the healthcare industry get the media
to diesel compliant not to mention that all these democrat era and republican
certainly politicians are bought and paid for and not to notice of the
so-called grassroots efforts are actually after dark
you know organized by the health care industry how did you get them to play
ball
well you know cannot tolerate torpedo are barely get allocation
play the game for them bite
did they think they want to repeat to curry favor with the reporters who cover
it who cover the industry what are you doing with it
one of important part of my job was to develop close relationships with key
reporters
i developed over the years uh... that uh...
one of the report was working on a story how did it would be guaranteed of
getting my message of charity in that story it's just that
similar to how they act can influence
vote in congress
episodes this simple is not necessarily is certainly not paying off the
politicians although with the washington post salons
you're following a lot of money into the overall organization which is becoming
friendly so that they feel well i don't want to screw over when billy such a
good guy and let me put his foot point of view in here
exactly how it worked at alligator ordered
its relationship that i can call up someone's likable process i think
someone who's credible and someone who came to know ex parte about it
who gets back to reporter it quickly
you know they've cut putting money in the back but when you need a buyer
now we know i didn't slay window what i was of course have coastal communities
to sign-up ceaseless listen for them
as low he's now with the saffir media and democracy
sincere fell on health care
fighting for real health care reform wendell thank you so much for joining us
on the answers
rejected a puppeteer appreciated very much my we really appreciate is when we
look at it back some sometimes as well