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(Barbara, the wife, walks into the kitchen with groceries. Brooke, the daughter, and
Bobby, the son, run through the kitchen in front of her. Bill, the husband, snaps a few
pictures of himself with a smartphone and concentrates on doing something on the laptop
in front of him. Bill doesn't seem pleased with what's on the laptop. So he strikes a
pose and snaps another photo. The flash gets Barbara's attention and she turns to him.)
Barbara (talks to the children): Take it easy. Slow down.
Barbara (talks to Bill): What are you doing?
(She walks over and looks at the laptop to see that Bill is trying to put his face onto
the body of a rock climber in a photograph.)
Barbara: What's this?
Bill: It's my health snapshot. I'm just trying to get the right angle.
Barbara: Health snapshot?
Bill: Yeah. You said I needed to get a health snapshot...for our insurance company or something.
Barbara: Uh, huh.
Bill: What's more healthy than me rock climbing?
Barbara: No Bill. I said Florida Blue provides a health snapshot.
Bill: But if it involves our insurance, I'm sure it's expensive. I'm saving us a bundle.
Barbara: I'm pretty sure I told you it was a FREE health snapshot. And it's not a photograph
of your fantasy self, it's a personal health assessment. And it's how Florida Blue provides
you a picture of where your health is today, so we can make a plan to keep you on a healthy
track.
(Barbara picks up the smartphone and taps the Florida Blue logo. Carla, the Florida
Blue representative, appears in the kitchen.)
Carla: Hi, Barbara. What can I help you with today?
Barbara: Will you please explain to my husband how he can get a free health snapshot and
what it actually means?
Carla: Sure. I'll be happy to help.
(Carla talks about the free health snapshot as shown on the computer screen)
Every part of your health and wellness is important to us. That's why Florida Blue offers
a variety of ways to help you take care of your health. Start with a free health snapshot
-- a personal health assessment -- to see just how healthy you are and how we can help
you get even healthier.
The free exam includes screenings for cholesterol and blood glucose, blood pressure, even a
biometric analysis to understand your ratio of muscle to fat. It's all onsite at your
local Florida Blue Center, and all at no charge to you! It's quick, easy and confidential.
You'll receive a full personalized report, and then our team will help you put together
a plan to improve or maintain your health! We'll introduce you to many online tools and
resources to make lifestyle improvements, such as starting an exercise program or learning
to eat more nutritiously. It's one-on-one, personalized health coaching.
If you can't make it to our Florida Blue Center, you can still get your free personalized assessment
online...just log in to your account on floridablue.com and search "health assessment" and you'll
have your results and next steps in no time
(Bill snaps photos of Carla and his wife.)
Barbara: What now?
Bill (quickly typing on the computer.): Just a few seconds...and...voila!
(He spins the computer around to reveal a photo of a group of people white water rafting
-- and he has replaced three of the heads in the photo with photos of Barbara, Carla
and himself!)
Barbara: Maybe we should schedule a head exam?
(Carla laughs and Bills puts his head down on kitchen counter and sighs.)
Carla: We're committed to helping you understand and get the most out of your health plan.
Florida Blue is here to make sense of it all.
Florida Blue In the pursuit of health
Florida Blue, Florida's Blue Cross and Blue Shield Company
1-800-633-6808 www.floridablue.com
Florida Blue is a trade name of Blue Cross and Blue Shield of Florida, Inc., an Independent
Licensee of the Blue Cross and Blue Shield Association.