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Hello everybody this is Jason Fisher from TimeandFreedom.com. Here to do a review on
Advocare and to talk about why top leaders in Advocare are leaving the company due to
the faults in the promise in that business model of earning long term residual income.
I feel that I have the right to speak about this because Iíve been in the multi-level
marketing industry 18 years ñ Iíve made millions of dollars in the industry. By the
age of 22 years old, starting at age 17, I bought my first million and a half dollar
home only to lose that seven and a half years ago due to the faults of the multi-level marketing
industry. I had five thousand distributors that dwindled all the way down to 56 folks
that were active. Losing 4940 plus folks that were active on the board becoming eventually
zeroes. What Iím going to do today is talk about
a little bit of the Advocare business model and how it violates a very important universal
principle chased by the two definitions of why people join in this industry. If this
universal principle is applied correctly, chased by the two reasons of why people join
in the industry, thereís major success, major residual income and long term financial freedom
for oneself and their family. If this universal principle is applied incorrectly and itís
not chased by the two definitions in proper balance then thereís massive failure with
no residual income in the end. So letís get into this a little bit. This
universal principle ñ after losing everything that I had in my former business ñ I was
sitting there with my report, lost everything, looking at 4940 active zeroes on my board,
actively zero doing nothing. And what came to mind ñ and not only did I figure this
out but many other industry leaders have figured out the problem in the multi-level marketing
industry. And Advocare perfectly plays into why the industry is what it is. Because it
basically governs under the same conditions as all the other MLM industries that are struggling
as well. And when I sat down and Iím looking at this
report and looking at all these zeroes I started to think of the two reasons of why people
get involved with this industry. And that is that number one people want to own their
own business. They love the idea of being their own boss and not having to work for
someone else. Thatís the first reason of why people join in this industry is to work
for themselves, be their own boss, not have the overhead of traditional businesses. And
hereís number two and probably one of the more important ones: people join this industry
because they are attracted to the concept of lifelong, willable, residual income by
building something once. Well after I figured out the two reasons of
why people join in this industry a universal principle came to me and now weíve been reciting
this for seven and a half years, changing a lot of folks lives that have been in this
industry not understanding why success is not happening long term for themselves, always
wondering why they are jumping into another company and then another company and then
another company and we figured out and what it is is this universal principle. Like I
said, if itís applied correctly: massive success. If itís not applied correctly thereís
massive failure. That universal principle is called the 80/20
rule. And the 80/20 rule states that 80% of people out there donít do too much while
20% of people do something. Or, 80% or the money is earned by 20% of the folks. It doesnít
matter what industry that we are in, it doesnít matter what country we are in, itís a universal
principle that canít be broken. You could take ten doctors, ten lawyers, ten chiropractors,
even ten cab drivers and Iíll show you that two that shine, in any industry, and eight
that donít do too much. And the fact of the matter is in the home based business industry,
and specifically Advocare, 80% of folks donít do too much either in that business. So then
I started thinking to myself, ìwell if Iím going to do this one more time I better go
find something that the 80%ers can do.î Because at the end of my journey with the former business
that I was in the only people that I had active were the so-called the 20%ers.
Now, I donít even believe itís the 80/20. I believe itís really 95/5 or 97/3. But for
universal principles weíre going to keep it as the 80/20. So I started thinking to
myself, if I need something for the 80s, what makes these businesses work? What makes any
of these businesses work? Numbers. Numbers equal orders and orders equal residual income.
And whoever has the most numbers on the board ordering in the end is going to create the
most residual income. Because itís all about a few people, a lot of people doing a little
bit. Everyone consuming just a little bit creates the long term residual income. Itís
an important piece to understand. It doesnít matter what company you are in. I mean, we
can go through every single company out there. The questions lies, is at the end of whatever
company that we are in ñ and weíre looking at a business model ñ who has the most numbers
on the board? And the question is is there a difference between getting involved in this
company or that company or that company? Is there a difference in the outcome? And Iím
here to say that there absolutely is. So I started thinking to myself, if we need
numbers on the board then like I said, Iíve got to go find something for the 80s. And
in my search I started to research the industry. I looked at 42 different companies, Advocare
being one of them. And what I saw was is that all these businesses out there were all 20%er
deals. What do I mean by 20%ers deals? The only people who are bringing them in are the
20%ers, the 5%ers to stay qualified for their royalties, overrides, commissions, you know,
and thatís it. Thatís the only people ordering in the end. People are not even staying as
a customer. And if I was going to throw in I needed to find something for the average
person because when we looked at all these businesses they were all 20%er deals from
the price point of the product, to who could promote the product, to having to justify
a new need in the marketplace, thatís something that only the 20%ers could do. The buy-ins
to the company are expensive, the monthly qualifications to stay active are completely
enormous, I mean we look at the Advocare business model you have to do thousands of dollars
a month in personal qualification volume for yourself, for your group, your own personal
volume has to be thousands a month to collect off your whole team. Thatís completely a
20%er deal. The 80%ers donít have a shot in the dark to even score even a little bit.
Well I had to define well who are the 80%ers, the 80%ers was my mother, my brother, my neighbour,
you know, the person that doesnít have a lot of sales experience or large drive or
tenacity, they are not good at handling rejection, theyíre not good at justifying new products
in the marketplace at expensive prices that are three to four times competitorís prices.
That is a complete 20%er deal and when you have that type of deal set up the only people
ordering in the end are the 20%ers. You continually recruit distributors and you continually recruit
reps and at the end you are constantly replacing more people than there is that are quitting.
You have more people quitting than there are that are joining. And eventually you have
nothing in the end. And if you talk to a lot of leaders in this industry they will tell
you the same exact thing. That that is the problem, is that numbers donít stay on the
board, period. Well then all of a sudden I said, ìIíve
got to go find an 80s business. So Iíve got to go find something that the average person
can do in order to justify new products.î If I could go find something like that it
would be huge. Well then all of a sudden the clouds parted for me and I started to really
define what the problem in this industry is. And it became very clear. It became extremely
clear. And that clearness put me on the journey of going out and finding my last business,
not my next business. And that is that all these MLM companies they all have great products,
they all have wonderful products, life changing products. But 90 to 120 days into it, 200
days into it, when they canít justify those expensive products to other people and they
have a hard time signing up people for the large buy-ins and they have a hard time keeping
customers on the board ordering long term and they have a hard time keeping up with
the thousands of dollars a month sales quotas like Advocare does, whatís the first thing
they quit? They quit being a customer. Forget quitting the business, they are done with
the business. But as the statistics show that if you look at the statistics of Advocare
and you look at the numbers, okay, the audited income statistics and you look at how long
the customers stay, it goes to show that when somebody quits the business the majority donít
even stay as a customer long term, point blank done.
Thatís the problem in the industry is that when people decide to become that 80%er and
not take action and not do the business. Because remember, the 80s arenít going to do much
in any business. The question is when they do not much in the business and they quit
do they at least stay as a consumer long term? Do they at least stay as a consumption customer
long term in whatever company it is? That is the key to earning long term residual income.
See I had 5000 folks on the board down to 56 at the end. Now Iím the same jockey on
a different horse and Iíve got over 4000 active customers that purchase every month.
Same 80%ers as you, same 80%ers as anybody else, the difference is that whether people
take action in the business or not here they at least have overwhelming value to stay as
a consumer long term. And that is the fundamental key to having a lot of 80%ers active on the
board creating a long term residual income that one needs. Remember, residual income
comes from numbers on the board consuming month in and month out. If people are only
in the business for the money and the masses of the customers are not staying then you
are constantly in a replacement business of replacing more people leaving than you do
have joining. And I said to myself if I could find a business
on two levels then I was going to have a home run. And here was the first level. If I could
find a business that whether the 80%ers made money or not in the business that they would
at least still stay as a customer I was going to have a huge hit. And if I could have a
business that they could come in and make money because they didnít have to justify
new products, they didnít have to create a new need in the marketplace, then I was
going to have a major home run. So find a business that they can operate and do successfully
and that they can promote because they donít have to be, you know, a big hero sales person
or someone that can get folks that are on a hundred or two hundred dollars a month of
products that they never would even have ordered prior before joining the opportunity. Find
a business where it was an easy concept of switching up stores and saving people money,
something that the 80s could justify and then find a business that whether they took action
or not ñ whether you gave them the golden nugget, the best business in the world ñ
whether they took action or not they still stayed as a consumer on the board. And if
we got two of those things in place then we were going to have a major home run.
I want you to understand as you look at the multi-level marketing industry, especially
Advocare, and many other companies, most of them only have between 5 and 18% of their
sales in the United States. Most of their business is international. Well if they only
have 5 to 10 or 18% of their business in the United States it clearly shows that all these
MLM companies have are the 5 and 10 and 20%ers on the board ordering. They donít have real
customers buying real products that they really need and really want. The only folks that
are really are producing volume in that business are the ones that are trying to stay qualified
for their bonuses, overrides and commissions every month as well as the newbies joining
and those sales volumes of the newbie joining being in the sales arena of what that company
produces at the end of the year. Itís not based on customers coming back decade after
decade. And once I found out that little dirty secret in the multi-level marketing industry,
that there really are not customers that stay long term on the board ñ itís constant new
business builders coming in, buying the start-ups and then leaving and then having that be the
majority of the sales volume that the company records every year as well as their 20%ers
and 5%ers that are staying actively qualified you start to understand that there are really
products out there in MLM that donít compete in the marketplace because if they did, if
they did customers would be staying long term and ordering long term.
What I want you to all know is that myself and many other industry leaders, weíve come
up with the solution. We found an 80%ers business. We found a business that caters to the 80%ers
on both of those two reasons, you know, on those two reasons of what we need in a business
to create long term residual income. And if you are interested in finding out what we
have chosen to be the only business model out there in the world in the home based business
industry that does keep the 80%ers on the board, that does have over 60% of its sales
right here in the United States, then what I would like you to do is I would like you
either to click the webinar, the industry leader webinar that you can watch and figure
out what I have and a lot of other industry leaders have, figure out what we have found
out about this industry. You can watch that webinar. Itís the multi-level marketing industry
lies exposed, going over the problems of the industry and more importantly the solution
when it comes to earning long term residual income. I would encourage you all to register
for that webinar. Or you can click the contact button and you can contact us directly and
have a personal conversation with us, weíd love to personally chat with you.
I love being a part of now a business that Iíve been in for seven and a half years that
I truly can look in someoneís eye and know that they can win in creating long term residual
income because we have a business that holds the 80%ers actively on the board and where
they can successfully build a business around their family without creating devastation
not only for themselves but for the masses because when we look at the multi-level marketing
industry it is a complete mess and all we have to do is look at the numbers that they
produce to actually see that thatís the reality unfortunately. I look forward to chatting
with you, thank you for spending some time with me today and again if you are new to
this industry, you are just checking out Advocare, this was a great video for you as you are
doing your research but if you have been in Advocare and youíve been trying to build
a business for a while now hopefully this answered some questions for you and hopefully
youíll take a look at what weíve deemed to be the only business that produces long
term residual income. Thanks again for joining me, this is Jason Fisher from TimeandFreedom.com.