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I'm Susan Harrow here with your
your 60 second - or so - Sound Bite. And today we're talking about
the 3 things that you want to do before you ever even contact the media.
Number one is: Give before you get. So set your deepest intention. How do you want serve?
Number two: What do you want for yourself? And we're talking about financially, emotionally,
spiritually: so this is where you want to think about the business, the
partnerships, the sales and the experiences that you want for yourself. Be very specific and
quantify. Number three: What do you want your audience
to do? What action do you want them to take? The three things that you want to do before
you contact the media are: Number one: Know how you're going to serve. Number two: Know
what you want for yourself. Number three: tell your audience what you want them to do.