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Dior strives to imbue our daily lives
with all the elegance and refinement of a work of art.
At the same time, the designers, like artists,
use their imagination to create new sensations.
One of the initial starting points for the
Light Calligraphy series was an attempt at interfacing
Chinese calligraphy and European photography.
One thing that is clear throughout, in terms of both
exhibition and product creation,
is this concept of everyday life as a work of art.
This is why they like to have so much contact with artists.
It is also one of the main reasons.
When you combine the French for God
with their word for gold, you get Dior,
And just as precious as God and gold, is Dior.