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What Sikich helped me to do was they helped me develop a
consistency with my marketing program. When we came up with the concept
and idea
through the brainstorming sessions we discussed, we have developed a website,
a mailing campaign, an email campaign
and even race car decals and racecar concepts of what the race car should
look like
and this all
blended together so if they saw the race car, they can go to our
website would look familiar, the racecar would look familiar, the mailings would look familiar,
the email would look familiar, so everyone has an idea of
you know i know these guys from somewhere, that you can start to feel a
sense of these guys are like my friends it's like I've known
them for such a long time. And it's like that level of comfort that they're gonna get
by seeing the same pattern over and over again conveyed all the way from a race
car back to the website and everything in between. Everything blends together to
make uh... a consistent message to the customer that says
we know we're doing and you need to partner with us.
I think with branding you know the logo and everything that we've that Sikich has
created for Stone Mountain Acces
and Wind Access specifically, with that logo what they do is emblazons in their mind
and they remember the name so that what they do is they're going to do
a web search for a browser and all the suddenly we pop up
and now they can start
you know, saying oh wow they, you know, have a following, and graphics and
presentations and we have some animation on our website that kind of wows them
when they go onto the website and then that you know it gets them feeling good
about what you doing in and they start looking at how you're doing everything
and the pictures and everything that they've done, the video presentations
that we have
of it all ties together to make a complete package.