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Herman Drost from ArticleRewards.com. Today I'd like to share with you a video on The
Top Seven Deadly Mistakes In Your Online Content
There is so much content on the Net these days that it's getting more difficult to generate
sales from it. Another factor is the multitude of distractions that internet users face every
day that takes them away from their main focus which is building their business. Several
years ago it was easier to get your message across to your audience because there was
less content and distractions.
You may think your current content marketing strategy is working well however you're probably
guilty of making at least one of these deadly seven mistakes.
1. Offering too much free content
Many marketers offer free content to attract people into their sales funnel. The idea is
to offer enough free content so the visitor will want to purchase your product. The content
could be an autoresponder course, email marketing or a series of free reports. Large companies
(with many employees) can offer more free content than a solopreneur. So what is a solopreneur
to do? He or she has to create a strategic plan to move his visitors from reading the
his content to buying his products.
2. Producing lousy content
If you constantly just write "filler content" that offers no value to your readers you'll
soon lose their attention. Even if you write on the same topic try to write from a different
angle so you're offering something unique. Avoid writing about something that doesn't
deliver value.
3. Not leaving your reader hungry for more content
When you're writing about a specific topic it's easy to "give away the farm." This means
you provide all the information in your article without leaving your reader hungry for more
because you've said everything there is to say. Instead try to write enough content to
convey several nuggets of valuable information but leave the impression there's a lot more
you'e missing out on.
4. Confusing readers with too many ideas
Once you start writing lots of ideas begin sprouting in your mind you want to include
in your content. Too many ideas in one article will only confuse your readers and looking
elsewhere for solutions. Instead save your new ideas for future articles. In order to
keep your visitor focused streamline your content by staying on topic.
5. Writing boring content
If you bore your readers they'll leave and go elsewhere. Spice up your content by using
action verbs, asking questions or telling a story. To improve your writing capabilities
take a copywriting course or read copy written by expert copywriters and try to emulate their
style.
6. Copying other people's writing style
Don't just regurgitate what someone else has already said. Instead develop your own unique
style of writing so people will be attracted to the way you explain things. This will set
you apart from everyone else. For example you may get inspired by the content written
by someone else then write on the same subject from an entirely different perspective.
7. Not asking for the sale
When people continuously receive free content from you without asking for the sale you won't
sell many products. Your readers will always expect to receive free content and never buy
anything from you. When planning your content leave your readers with the desire of wanting
to purchase your product.
Avoid these 7 deadly content mistakes by carefully planning your content ahead of time. It will
help you sell more products and build a profitable business.