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The next social difference we need to talk about, when we're talking about improving
our sensitivity to other cultures is Roles. And what I mean by Roles is the difference
between men and women in that particular society. There are many, many cultures that are what
we call male-dominant. And what that means is, the male is the person who has the respect.
In fact, most cultures are male dominated. Your Latin cultures, your Afghanistan, Iran
all of those types of cultures, the man is the head of the household and commence the
most respect. In many cultures, the women command the respect. Well, not actually as
many as men, but Switzerland for example, is a female culture where women's value is
very, very important. In the United States, we're pretty equal. Male and female, ideally
have the same roles, the same value in their roles. But in some cultures, men do not have
much value. And in many cultures, do not have any value. So it's very important to know
who has the more positive, powerful role in a culture because you can insult people, it
cause a tremendous amount of damage if you associate in the wrong manner towards men
or women.