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[Miguel Gomez] Hello, this is Miguel Gomez with AIDS.gov
[Miguel Gomez] I am here in New York City speaking with a
[Miguel Gomez] colleague from the New York Department of Health
[Miguel Gomez] Sir, could you please introduce yourself?
My name is Humberto Cruz
I am the Executive Director for the AIDS Institute
actually the Director of the AIDS Institute
for the last 3 years
[Miguel Gomez] The AIDS Institute is looking at doing
[Miguel Gomez] planning around new and social media
[Miguel Gomez] What are you doing?
We have engaged in the strategic planning
process since we were created 25 years ago
As the epidemic has changed
As the epidemic has modified
we have done the same thing
with our response to *** and AIDS
Social media is part of this new change
this new wave that is all around us
And we had within the AIDS Institute
fragmented activities
that we would undertake related to how
to better use these tools to use them for the people
for the populations we serve
What we have done is that we have used your office
expertise and technical assistance to facilitate
for us to bring together all those resources
all those ideas
to develop a strategic plan
on how to utilize social media and incorporate it in
the overall strategic plan for the AIDS Institute
so we can move forward and better serve
the people we have here in New York State
[Miguel Gomez] Thank you and this is Miguel Gomez with AIDS.gov