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Advertising on Google with AdWords is a great way to
reach the most targeted and relevant audience.
For many businesses, relevance varies by geographical region.
An ad for a snow blower should be targeted to
regions that get snow.
Within AdWords, you can choose the geographical regions where
you'd like your ads to appear.
It's possible that you're missing out on potential
revenue in markets where you haven't even considered
advertising.
But how do you choose these markets?
You can guess, or you can figure it out with Google
Analytics in 60 Seconds.
If you want to expand your business and increase
visibility, Google Analytics can help you decide what
markets to enter.
One great technique is to use the map overlay report.
You can see your traffic broken down by region, all the
way down to the city level.
By clicking the Goal Conversion tab, you can see
which regions have the best conversion rate for your
specific site goals.
If you find a location gets steady traffic with a high
conversion rate, you might consider setting up a separate
campaign with regionally targeted ads to maximize your
exposure there.
The way to do that is to log into your AdWords account and
choose the campaign you'd like to target geographically.
Edit campaign settings.
Find target audience section.
And choose the region you'd like to target.
You're done.
You have a campaign targeting the regions with the highest
conversion rates.