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Brian: Hello, hello and welcome to CatalystMLM, I'm Brian Swichkow and today on the show we
have Robert Strong. And I'm really excited to introduce Robert because I think he has
a lot to share. He worked in retail for years and fought very hard to climb the ladder of
success in the corporate environment. After about 15 years he found himself working 75
plus a week to build someone else's business, and knew he needed to make a change. Because
he was pulled away from his family, he didn't have any time to himself. And for the amount
of time investment that he was putting in he didn't feel like he was getting enough
back. So he started looking and he found Multi-level Marketing and he found an opportunity and
he started building. And within just seven months, he was able to build a blog and learned
how to use it, and build it up to where he's getting thousands of people to check out his
business on a monthly basis. Which is truly powerful. Thanks so much for being on Robert.
Robert: Thank you so much for having me. It's an honor and a privilege to be on here.
Brian: So, I'm excited to ask you this question. Let's talk Pyramid Schemes.
Robert: Okay.
Brian: So, people often equate, people in Network Marketing often equate retail to a
Pyramid Scheme. Because the guy at the top is the guy that owns the company, and then
you go all the way down. Now, 15 years ago, well you know, more than 15 years ago, you
were I think 19 years old. And you got started and you said, well, you know, I'm starting
here, and I want to work my way to the top. Now, you fought to do that over 15 years and
how did that work out for you?
Robert: Yeah, I actually did start, you know, at the very beginning we had this big corporate
regional visit. And we had these people walk through in suites and, you know. There was
this one guy and everybody was following him. And, you know, I was like, I wanna be that
guy. I'm gonna do everything in my power, to be that guy. So, yeah, it was, you know,
I fought tooth and nail. And, you know, every, I would say 12 to 18 months I took on another
position and made promotion, more money. And it just you know, it just kept building and
building and building. And, you know, a lot of that, you know, goes back to, you know,
I took on more knowledge, I took more responsibility. And I had the mindset that I wasn't gonna
give up. I was going to be that guy. So, you know, like I said, every 12 to 18 months I
was taken on a new position, new stores, in new states. And, you know, I end up being
a store manager of a 20 plus million dollar store. With almost 200 people that worked
inside the store and underneath me. So, yeah, it was a pretty big deal.
Brian: And so that was, I mean, you know, 15 years into it. And so many people, and,I
mean you know. I love the term Pyramid Scheme because in reality everything by that stereotypical
definition is. And really it's a shape, it doesn't really mean anything. But the reality
of it is, the biggest difference that in Multi-level Marketing, you have the capacity to get there.
And in the corporate structure, you don't. There's a limit. And, you know, I read from
a little bit of your bio, you know, it took you 15 years to realize that. But how do you,
you know, how do you communicate that to someone so that they don't spend 15 years to have
that realization. And have that mental shift.
Robert: Well, you know, it seems that, you know that in the Network Marketing, MLM industry,
right now that so many people are really really looking to help more people. To where in the
corporate, you know, business, you know, everybody's all about, you know, covering their position.
You know, they don't want to really teach everybody underneath them how to be successful
and everything about their job. Because they're so worried about losing their job, and having
the guy, or the girl, underneath them take their position at a lower pay. You know, cause
companies on and on and on are looking to, you know, save money, and to actually not
pay their people.
Brian: Right.
Robert: As well as they were ten years ago. So that's the huge difference that I see.
You know, between the two.
Brian: And you talked about, I mean, you know, the person below being promoted for a lower
cost. And I know that's often done a lot in sales positions where someone will be with
a company for 10-15 years. And then go, okay, well we're paying this person his much but
we could, you know, lay them off and then hire ten people at a fraction of the price
and those ten people would cost us half as much and probably be able to produce at least
as much as this one guy. And you know, the reality of it is, is that in that structure
it's all about being coachable. So, if someone is coachable then they can teach them to do
the same job and their replaceable. So, you talked a little bit about that. Is, you know,
the way that you were able to climb that high over the course of 15 years, even in that
structure, was because you were coachable. And I mean, what, did you do when you got
into these new positions?
Robert: Well, you know, I really partnered, you know, with the people I saw being successful.
And, you know, I partnered with people that had been in the retail, you know, environment
for a long time. And, have got to the position that they wanted to be. Weather it be, a store
manager, a district trainer, or district manager, whatever. Pick any of them. And I found those
people, I looked for those people, I found those people. And I had, I built the relationship
with those people. And let them know up front, that I wanted to be, or do, what they were
doing, or more.
Brian: Right.
Robert: And, starting to build that relationship, you know, there were many of them that were
more than willing to kinda help me out. Because I was not in a position to take their position.
Brian: Yeah.
Robert: So they were, you know, they were a lot more, you know, open to the idea. So,
but, yeah, always, I always had my mind open. And I was always looking for new opportunties
and to do things and to learn things that other people were either to lazy to, or they
just didn't want to.
Brian: Right.
Robert: So.
Brian: And that tenacity really, I mean, you know, when you had that mental shift. I mean
I guess the tenacity aspect of it, brought you to start looking, but the mental shift
aspect of if brought you to look elsewhere so that you had more time. What was it that
really just triggered the mental shift to say I can't work this many hours anymore.
I need to find another option.
Robert: Well, you know, it, when, especially in the retail world we all know, that the
busy Christmas time period. Pretty much from the end of October, to you know, the very
beginning of January. There's that two months span there that retail is just crazy. And,
I mean, there was many, you know, Christmas' and Thanksgivings, that I was not able to
really enjoy with my family. Because I was having to work until sometimes midnight or
two in the morning. You know, setting everything up for these thousands of people that were
going to be coming into the store and buy all these things. So, I was rolling in at
2 o'clock in the morning, and sometimes we were having to, you know, have Thanksgiving
dinner, you know, early on, when I was sleeping. Sorry about the plane.
Brian: That's alright.
Robert: You know, I was having to sleep through some of it because I was just so tired. And
you know, having all my family here. You know, I was missing out . . .
Brian: Right.
Robert: on those times. My nephews, you know, my little brother, you know, those things
that you don't get to see again. You know during, you know while they're here visiting.
So, I was just like, you know, there's gotta be something different.
Brian: Right.
Robert: You know, I cannot do this the rest of my life. So, I started looking.
Brian: Right, and that's such a powerful thing though. Because, you know, younger people
so often think. Well okay, I'll, you know, I'm gonna go to college and I got, I have
this nice job and I'm gonna work my way up and I'm gonna get to where I wanna be. Now,
most people don't know where they want to be. If you ask them they're really just not,
sure. They just say, I wanna get a promotion I wanna get more money and that's it. They
don't have a specific vision. For the people who do have a specific vision, a lot of them
say, you know, I wanna be the CEO of this company, that isn't my company. And they think
that working diligently and hard for many years and doing exactly as you did will get
them there. But, you know, A, it's slow, and you're working for somebody elses business.
But at the same time there is a point where, you know, the CEO doesn't wanna leave and
they're can't be two CEOs. So, there's a point where you hit a wall. And you can't get around
it so, it's powerful that you have that message to share with people and that you said. You
know, look, I did that. And it doesn't work and I found out what does work. Because, my,
your goal wasn't to be the CEO of the company. Your goal was to have the respect and the
financial freedom and to have built that. It didn't necessarily have to be within that
framework. So, yeah, I mean. So, when you started did you have any experience, and you
do a lot of stuff online. A lot of Online Marketing for your business. When you started
did you have any experience at all with that world?
Robert: With marketing online?
Brian: Yeah.
Robert: I was doing, you need to send an email man. So, the answer would be no. But I will
tell you, that you know, I had no experience. And getting into it you know, I just kind
of jumped into it. Made some, I scraped my knees, banged my elbows. You know, that, you
know metaphorically I was beat up. You know, because I was doing a bunch of things and
not really, you know, taking on the coaching and the guidance . . .
Brian: Yup.
Robert: that was provided. You know, I thought, hey, you know, I ran a 20 million dollar store,
I coached . . .
Brian: Right.
Robert: you know, over 200 people. This is, you know, a cake walk. So, I just jumped into
it. And I learned the hard way, that, you know, the proper guidance, and the proper
tools and, you know, the proper mind set are the three that really come together to really
get you moving forward.
Brian: Right, and I think, you know, it's another powerful lesson. Because, you know,
the old cliche, the right tool for the right job. Well, you know had a new job so you needed
a different set of tools. And you know everybody . . .
Robert: Right.
Brian: has, those stumbling blocks. And they learn things. But you, you know, had to do
what you had done to be successful in the retail environment. Which is to find the mentors.
And it just took you a little bit of you know, cutting your teeth to find out that you needed
to find new mentors and a new set. So it's definitely powerful. And, you know, when you
got started , I guess, how do you, do you still fail or you know do you, or you've just
got Online Marketing?
Robert: Yeah, well you know it's just like anything new in life. If you've never been
exposed to it, you run the chance, you know, of scraping your knees, banging, you know,
banging against roadblocks or the wall or something like that. So, yeah, there are times
that I'm not as successful with a new strategy. Or, not as successful as I was hoping to be
with trying something new. But you know it's, I've learned a long time ago, don't give up.
Brian: Yeah.
Robert: You know, because the minute you give up, right then and there, then you've failed.
So, while I may not get the exact, you know, the exact result that I was looking for.
Brian: Righ.
Robert: I have the ability, you know, to tweak it a little bit, or reach out to a lot of
my other fellow, you know, Marketing friends. And say, hey guys, you know, this is what
I did . . .
Brian: Yeah.
Robert: what kind of feedback can you give me? And it, again, it's, you know, I also
learned a long time ago, I can't do this by myself.
Brian: Right.
Robert: You know, so, the individual that, you know, is looking at this, and saying okay
I can sit behind my computer in my pajamas eating bon bons and never talk to anybody
ever again. And just make a million bucks.
Brian: Right.
Robert: I would kind of re-look at that strategy. Because it really does take, you know, other
people. And masterminding and building that relationship. Because without it, your success
rate, is very minimal.
Brian: Right, yeah. And that's a great segway into you know, the partnership aspect of it.
Because it, you know, you've done really well with partnering with some powerful leaders
in a variety of different industries. But all with, you know, a lot of online expertise.
And, you know, you talked about finding mentors in retail and now you wanted to find the same
powerful mentors. How were you able to facilitate those relationships?
Robert: Well, you know, I wanted, you know, I wanted to get into blogging and really start
into that. And, you know, I was just going online looking for blogging courses and things
like that. And I stumbled across, you know, Ray [Higdon]s, you know, blogging course.
So, I was like okay I'm gonna get this and I'm gonna dig into it.
Brian: Right.
Robert: And, what, I actually started being very successful with it. I went through the
entire course and actually did something. And, you know, due to that, I've been able
to just, you know, really, you know, become very successful with my blog.
Brian: Yeah.
Robert: You know, my Online Marketing. I even had Ray [Higdon] bring me on stage at the
top earners academy last month in Florida. Kind of to talk about it and you know, give
people pointers. But one thing, I just want to step back just for real quick . . .
Brian: Right.
Robert: One thing that I said, was that I find and I've actually talked to many people
that will buy this shiney tool and be like. Oh, this is, the magical...ahhh, tool. That
will solve everything. And, let's say there's eight course, you know, eight videos or something
like that. They'll get through two videos and then they're on to something else that's
a shiny object.
Brian: Right.
Robert: You know . . .
Brian: It's called the shiny object syndrome I believe.
Robert: Exactly, exactly. So, you know, I put my blinders on, you know, to all this
other noise . . .
Brian: Right.
Robert: and all these other objects and I just really focused.
Brian: Right.
Robert: You know, on blogging. And just drove it. So, you know, starting to, you know, create
results, starts attracting people.
Brian: Right.
Robert: So, you know, as I was, you know, sharing my results, you know, what I was doing.
You know, I had read, you know, Reach Out to Me, you know. So, as you start, you know,
moving a little bit forward. And it doesn't have to be 55 steps forward. It could just
be one step forward.
Brian: Right.
Robert: People are gonna notice. People are gonna start coming to you and saying, hey,
how did you do that. Or, wow, your getting results, what's going on? You know . . .
Brian: Right.
Robert: and they start believing that you're a guru. Or your this magical SEO God.
Brian: Right.
Robert: So. . .
Brian: Yeah, and that's something that was said in an earlier interview. Was, you know,
do something and listen for people who are giving you, you know, people who are giving
you gratitude. Who are saying, oh wow, your really good a that. And people will identify
your strengths before you yourself know them.
Robert: Right.
Brian: And so, you just have to keep pushing. So, how, you know, you talk about focus. And
so many people talk about focus and what's in the context of, you have to focus on your
opportunity and your business. But the same is also true for training systems. Because
your right, you know, it takes time and most training systems you need to study them. Not
just read them. You know, I have a book behind me about body language and as I'm like a chapter
into it I'm like, I'm gonna have to read this five times. And there's different, you know,
other books I'll read once and I'll get it. So how do you know. Cause you still can't
put the walls completely up. But when you're doing a training system and you're going through
that process and learning those new tools. How do you determine where you're like, okay,
I'm gonna let that jump the wall and I'm gonna listen to that while you continue on this
training system. How do you decide what else comes in.
Robert: Well, you know, I look at it as, my overall strategy. Because there's tons and
tons of great new products . . .
Brian: Yup.
Robert: and services and people. Or training, if you will, that come out on a daily basis.
You know, there's tons of great stuff. But I have to step back and be like, okay, can
this help me, really, in my business today. You know, if I focus, you know, so much on
blogging . . .
Brian: Right.
Robert: do I, need a new training course, on being a pay per click. You know, I have
to look at that and see. Okay, is it going to help me on my number one strategy. And
if I feel that it will, then I'll look at investing in the course.
Brian: Right.
Robert: And then what I do with the course depending on how long it is and how in depth
it is. You know, I look at, you know, let's say it's eight videos. I'll watch one video
a day, and I'll implement what I saw in that video today. So, and I'll also share it with
other people. Because when you take on knowledge, and then you turn around and share it with
people. It's strengthens that knowledge that's in your mind. And it creates the ability to
you, for you to be a lot more successful with it.
Brian: Absolutely. That's a powerful technique to use. Because it's, you know, the old adage
of when one teaches to learn.
Robert: Right.
Brian: And so, you know, it's interesting because as you're doing Online Marketing and,
you know, I do Online Marketing as well. And the same capacity as you and a different capacity.
And there is always a new tool and a good chunk of the time you're like, oh I really
do need that. And in Fortune 500 companies, if you look back at their history. You know,
they started as this small, you know, a lot them, you know, small mom and pop store. As
where one person who was working 60 hours a week, and they fought and fought and fought
to the point where they couldn't handle it anymore. So, they hired someone. And then,
they fought and fought and fought, and they hired and hired and they kept growing to the
point where now they can spend the money on a Marketing department. And you know, social
media starts to become popular. And they say, okay, we're going to hire someone specifically
for social media. But too often, Multi-level Marketers go into the online world and they
think, oh, I have to do all of that now and I have to do it all at once. And, I think,
personally, I think that the problem there is that a lot of people don't have what you
said, they don't have your overall strategy. They don't stop and have that because if they
had that they would say, alright is this going to distract me or help me. So, what would
you recommend for people to create that strategy as your getting started. Still there?
Robert: Well, you know. Yeah, I'm here. Your kind of breaking up a little. You know, I
would look at, you know, if you're looking at a strategy specifically. Look at it as,
okay, is this something that I like to do. And is this somthing that I can see myself
doing for six, nine months a minimum. To see if I can get it to work.
Brian: Right.
Robert: Because what, as I have new people join my team. And they come to me for coaching.
I, you know, I kind of talk to people and they say, well you know, I tried article marketing.
And I said, oh, okay, how did you like that? Well, I hated writing articles.
Brian: Right.
Robert: So why are you doing it? You know, so, you know, and then I have people that
are you know, that try article marketing or video marketing and they try it for week.
And I was like, you know, I have to tell you, you have to give it more time. You know, to
really get it up and going. So, you know, find something that you like to do. If you
like to write, or, if you actually, people that normally like to read a lot. They normally
have a good knack for writing or blogging.
Brian: Right.
Robert: So, that's a good transition for the two. And there's other people that are very
opinionated, and, you know, they're normally the, you know, the go to person of their group
of friends. You know, so, those people tend to do really good with video marketing because
they have the good body language, they attract people to them. So, you know, again, just
find something that you like doing and give it six to nine months. But, be consistent.
You can not, you know, do one video every month and expect some results.
Brian: Right. And that's, consistency is powerful. And there's a lot of great examples for that,
both among Multi-level Marketing and elsewhere. Both online and not. So it's definitely a
big factor in terms of growing a Multi-level Marketing business. So, when you, you talk
about article marketing and you talk about Online Marketing. It's interesting to parallel
for those who know the Online Marketing space. Its interesting to parallel Multi-level Marketing
and Online Marketing . Because in Multi-level Marketing, you know, it's a lot of work up
front and you have to build it and you're not gonna see results from day one. But you
will. And the same thing goes when you're trying to make google happy is that you need
to be consistent. So, you know, how, when you got started in Article Marketing, what
was your experience in, you know, month. What did you do that worked and didn't work? And
how did you feel about it?
Robert: Well, you know, I kind of, you know, went to some people and kind of got some ideas
from them. And I will tell you, when I started Article Marketing, I really didn't know a
whole lot about it. And I was going after, you know, I was trying to rank, you know,
on google, and trying to make google happy.
Brian: Right.
Robert: And I was going after words that were just way too competitive. So I, again, you
know, it's part of learning. And, you know, a lot of people are scared of, you know, oh
my God learning, I gotta learn something. Well, you learn something every freaking day.
Brian: Yup.
Robert: You know, maybe it's so mynewt you don't realize it,but you do. So, you know,
over time, doing it time and time and time again. And masterminding with people that
are really really really really successful with it as well. You pick up little gold nuggets,
here and there. And, any time that you learn something, or take on knowledge, again, just
put it into action. So, you know, at the very beginning, I sucked. I was horrible, you know.
So, but, over time , I've gotten a lot better. And I've been able to really draw people to
me on some of my blog posts and some of the articles that I've been writing.
Brian: Yeah. Absolutely. So when, I mean, you talk about, you know, getting into it.
And failing and trying or trying and failing. For someone who has no experience whatsoever
in Online Marketing, similar to you when you got started. Where would you recommend that
they begin? What is the first step that they should do if they, you know, okay, they're
good with turning on the computer, but now what?
Robert: Right. Well, you know, I would say, you know, find somebody, you know. If you're
going to be going into MLM. You know, do a little bit of research about that specific
company. Is it something that you can say, I feel really good about this I can stand
behind this. I can brand myself . . .
Brian: Right.
Robert: but I can turn around and market this product. So, you know, cause there's tons
and tons of great companies out there. And they have tons of great products. But you
have to feel good about it. You know, I was asked the other day, you know, Robert, why
don't you sale this specific product? And I, you know, told the person, I don't' get
excited about that product.
Brian: Yeah.
Robert: So when you really get excited about something, it comes through in your marketing.
Brian: Right.
Robert: It comes through in your videos. And people don't want to watch a video that's
like, okay, this is my product. They want to watch a video that's interactive, that's
powerful, and they can relate with. So, you know, finding the right company, and finding,
something that's getting you moving. And then, you know, a lot of the companies will have
a system that you can kind of use to help your.
Brian: Losing you for a sec.
Robert: Are you there?
Brian: Yep, okay.
Robert: Okay.
Brian: Nope, now alright, we're good. You there? Can you hear me?
Robert: Alright I'm here, I'm here.
Brian: And I'm not even gonna edit this out.
Robert: That's awesome.
Brian: So, yeah, I mean it's powerful and I. You were talking about finding a company
and the product and then you kind of cut out, but. I think usually the recording picks it
up so I think we're good. But, yeah, I mean, it's interesting because a lot of people think,
you know, well I don't know what to do. And, where do I start. And in their mind their
thinking, you know, where's there a guide, where's there like a written sheet that says
this is what to do. But the reality of it is, is that you have to look at those, but
you should find someone to work with first. And, then, you know, then you can kind of,
as you get started you'll have a lot of questions and they answer those. But then you'll have
less and less questions because as long as you have that path to walk down. Then you're
like okay, well this is the direction I'm headed. And I get it now. So yeah, finding
those partners and the people who are successful and you look at them and they already have
that. So, that's a, go ahead, go ahead.
Robert: That's exactly right, you know, that's, I mean, that's it in a nutshell. I mean, again,
kind of like I said, you know, a little bit earlier in the video. You can't do this really
by yourself. You know, is it impossible? I would say no, but nearly impossible. You know,
because you need to build those relationships. You need to, you know, find that mentor. You
know, and as you build that relationship with you mentor. You know, your mentor can see.
Oh, you know, this isn't another guy, you know, or another girl that's just gonna sit
on their couch and eat bon bons and watch ESPN all day.
Brian: Right.
Robert: You know, and then expect all this money to populate. I'm so, as you . . .
Brian: Right. I've never actually had a bon bon by the way.
Robert: Okay, well you need to try one. So, you know, as your mentor, or your guide, you
know, sees that you're serious about this.
Brian: Right.
Robert: Then your mentor, your guide starts sharing even more information with you. And
what's even better, starts introducing you to more powerful people.
Brian: Yeah.
Robert: Because, you know, here's the thought is, you know, if I have someone who joins
my team, and you know, just out of day on I'm gonna introduce them to all of my very,
you know very powerful friends that's in marketing. And say, you know, this is a great guy, you
know, he's gonna do...blah blah blah. You know, then that's me, putting my name on this
individual person.
Brian: Right.
Robert: So, it's almost like you have to earn to play. In the sense that, yeah, I'm gonna
guide you I'm gonna give you the tools. But I need you to show me that you're serious.
Brian: Yeah.
Robert: I need you to show me that, you're willing to do what it takes to be successful.
And as I see you growing and taking this information I'm gonna, you know, share my buddy Joe with
ya, I'm gonna, my friend Bob, you know, all these very powerful people that have very
much success in different, you know, ways of Marketing and strategies.
Brian: Right.
Robert: So that helps my new person just as much.
Brian: That's awesome. And a lot of people, you know, there's the old metaphor of working
hard versus working smart.
Robert: Right.
Brian: And when you're talking to a leader like that. I know a lot of them often look
for what you're doing and they say okay, well is this person showing up to all the meetings.
And complaining about how they called 50 people and no one showed up. Or are they changing
their tactics every time they have a failure and, you know, slowly seeing steps of success.
And, so, you know, one of the big things that I know a lot of leaders look for or in people
their considering mentoring or spending time with is consistency. So, what do you do on
a daily basis that is, you know, your consistency in terms of you know, waking up and posting
and what you do.
Robert: Well, you know, I get up in the morning. And I normally get up really early. Because,
you know, if I'm up two hours before you, guess what, I got a two hour head start ahead
of you. You know, so, you know, I'm able to get a lot more done because I'll get up, you
know, before the chickens. Way before the chickens. So, you know, I'll get my coffee,
and I'll just hit my laptop. And I'll, you know, see if anybody's had any emails or questions
or anything like throughout the night that they've sent me. You know, I'll answer those
first. And then I'll get my blog post up.
Brian: Right.
Robert: Okay. My blog post, you know, I put those in a position to where help people learn
something new or a new strategy or a new tool.
Brian: Right.
Robert: And what I'll do is I'll kinda go through the steps in getting that out there
even more to even more people. Throughout the day I'll also, you know, I have masterminds
that I'll chat with, you know. For anywhere from a half hour to an hour. What's working,
what's not. What are people, you know, needing help with. You know so, I'll cover all those.
And I'll also work on myself. That's where a lot of people, they start struggling is
because they feel that they don't' have the mind set or they don't have the training to
help a bunch of other people. I was in a, you know, a short conversation yesterday.
That, you know, somebody's brand new, you know, in doing what they're doing. And, you
know, I told them, I said you are a direct influence of the people around you. You know,
cause she was talking about giving up.
Brian: Yeah.
Robert: And I was like you know, how you act, how you show up influences the people around
you. You know, it's almost like a ripple. So, if people see you struggling and you give
up, what are they probably going to do.
Brian: Right.
Robert: So, you know, I'll, what you really need to do is, you know, take an hour out
of your day. And sometimes it could be a half hour, it just kind of depends on your schedule
and what you have going on. And you know, read a book on leadership, on mindset. You
know,watch a how to video. And then what do you do with that? You turn around and make
a video or you write a blog post or you write an article and share it with people. Because
guess what. What knowledge you just brought on, there's thousands and thousands of people
that need that knowledge. Maybe they have never seen what you just learned. And maybe
that is the key to their success or moving forward.
Brian: Absolutely.
Robert: So, ultimately, I look at it that it's my responsibility to share all the knowledge
that I have. So if I learned something new yesterday, it's my responsibility to share
it with people on my team. It could be the tipping factor that just skyrockets their
business.
Brian: Right, and that's powerful. Especially, I mean, going all the way back to the conversation,
the beginning of the conversation is that when you're in the corporate world, you know,
they had, you know, they had no reason to help people. And you know, the CEO didn't
want to help the VPs become, you know, the CEO, because there can only be one CEO.
Robert: Right.
Brian: And so, when you're in the Multi-level Marketing business that's extremely powerful
because not only do you get benefit from sharing it with your team. But you get personal benefit.
And they get a personal benefit and so, you know, self development, on both sides of the
table. But then, business growth on both sides of the table. And it's extremely powerful
and I think a lot of people often forget that. And they forget that it's about sharing and
giving value to their team and also those around them in the industry.
Robert: That is so correct.
Brian: So, did you, one last thing actually. Is an actionable item. And we talked a little
bit about it before. But for someone who, you know, just started out in Multi-level
Marketing, their afraid of the web, and you know. You talked about finding a partner and
finding a guide. But you also talked about finding a strategy. So, what would you say
would be an actionable item that they could do today. To create their strategy. If,after,
you know, they found their partner.
Robert: Well, you know the, what I would do is you know have that conversation, you know,
with that partner. Or with that group. And what I have done is I just, you know, I created
an excel spreadsheet that's on a daily basis. So, it's my, you know, it's my method of operation.
So, you know, from 8 o'clock to 9 o'clock I do this. From, you know, nine to ten I do
this. You know, so, what it allows me to do. And many people on my team have really liked
this idea as well, is once I get that done for the day. I'll take a highlighter and I'll
highlight it. So at the end of the day, you know, if I have 15 things on my list and I
have highlighted 13, hallelujah. Let's celebrate. You know, cause I got all of this stuff done
today.
Brian: Right.
Robert: You know, so you have to also celebrate your small wins. You don't have to just celebrate
when you have the 100th person on your team. Celebrate every time somebody comes onto your
team. Celebrate, you know, your small wins. Because that's actually what's gonna keep
you going every single day.
Brian: That's powerful. Thank you so much for coming on and sharing that.
Robert: Well thank you so much Brian for having me on. It was a great pleasure to be here
and I really appreciate what you're doing. And providing this type of volume to so many
other people all over the world.
Brian: Well we're excited and I'll have your social links, website and a bunch of other
great resources below. And stay tuned and I think we're gonna have more from you in
the future cause we talked a little bit about bringing some of your content into the CatalystMLM
community.
Robert: Right.
Brian: So, thanks so much again and I'll talk to you soon.
Robert: Alright, thank you, have a great day Brian.
Brian: You too.