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Hi, Mike Johnson with Vexxt Business Growth.
Today I want to talk about retail marketing personality.
People buy from people they like and a lot of times we forget to include our personality
into anything we do.
So I've pulled just a couple of samples to show how other people have used their personality
to get others interested in their business.
This one [graphic]'Zombies Can Not Swim, Get a Boat'. It's very simple, it's on a sign,
but it could easily be on an email or a flyer or anything like that.
It's ok to be funny. You know, people are looking for people like them so [pause] if
you have a sense of humor, use it.
Be approachable. This was a particular restaurant that opened recently.
It was the second restaurant for a local barbeque joint and they were honest. Maybe this could
be "Be Humble". "I just spent my life savings, please eat my food".
You know it's ok to talk to people about your business and about the way you're doing stuff.
They like that.
And here's a humorous little one. Harmonicas. You know, kids one price, fun adults another,
grumpy adults even more. Just found a little hand printed sign inside a toy store or something.
And finally, be engaging. This particular sample comes from facebook. This could easily
be an email as well. But, this local soccer team has used their mascot, um. Kind of as
part of a scavenger hunt where they can go out and find the mascot at a local store or
something and be the first one to find them and they could win the promotion for I think
they're doing the twelve days of Christmas or something. So they're getting their fans
active, um, with essentially a game they're playing. But that keeps them coming back to
the page. Not all of the status updates are about this game. Maybe a status update is
a direct link to buy a season ticket package or something. So think of ways that you can
be human and have your customers talking to you. Be part of your conversation and their
conversation together. For more ideas and info about this go to vexxt v-e-x-x-t dot
com.