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The Universitat Jaume I has set off the videoblog Ciència UJI TV
in a clear commitment to the visual and multilingual content
to communicate and spread science to society.
Only five months after the presentation of the platform,
it is possible to access 150 videos related to science
and research on the campus in Castelló.
-The audiovisual language has become a very interesting tool
for scientific spreading since it allows approaching
[Francisco Fernández. Head of the Communication and Publications Service.]
the advances in research to society
in an easy and understandable way for all kinds of people.
-Ciència UJI TV enables the users to select the videos
that most interest them depending on the field of knowledge
and the type of content.
-The videoblog Ciència UJI TV from Universitat Jaume I
has three main sections.
The first one is dedicated to research news,
which announce the work done by the researchers
on the university campus.
The second section is about science spreading,
[Rosana Sanahuja. Journalist of UCC+i.]
and it is aimed at approaching scientific concepts to society
in a didactic and divulgative way.
The third one, about training on science communication,
is specifically addressed to researchers, to give them the tools
which allow them to improve the communication of their work to society.
Moreover, the videoblog promotes multilingualism
and all the self-produced videos are made in both Spanish and Catalan,
the official languages of the university,
and are also subtitled in English
to improve their international spreading.
-The global spreading is favoured by both multilingualism
and the possibilities offered by the web site 2.0, social networks,
scientific news platforms and digital media,
which amplify the distribution of the videos.
-The publication of information about scientific spreading
through a blog greatly facilitates its diffusion
through social networks.
All the contents included in the blog Ciència TV
are also distributed through Facebook, Twitter, Youtube
and the leading social networks.
-The videoblog is linked to the Ciència UJI TV channel
that the university has in Youtube.
The more than four and a half hours of videos with a scientific content
uploaded to this channel already exceed the 15 000 views.
Scientific Culture and Innovation Unit
Communication and Publications Service