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In this video: 00:36 Copywriting Rates ñ How Much To Charge
01:14 Estimate How Long To Complete One Project 01:31 Additional Factors To Consider
02:15 Formula For Calculating Your Copywriting Rates Per Job
03:07 Create A Copywriting Rate Card
People are always asking me, ìHow much do you charge for your copywriting service?î
Well, in this video Iím going to answer that question right now.
Copywriting Rates ñ How Much To Charge So hereís what you do to calculate what youíre
going to charge per project. The first thing you need to do is decide what do you charge
per hour? What is your hourly rate? Now, if youíre a beginner copywriter you might feel
comfortable in charging $25 an hour, $30 an hour, maybe even $50 an hour, really, itís
up to you and your level of experience. But letís say youíre going with $25 an hour,
thatís your hourly rate. So letís say you decide your hourly rate is $25 an hour or
maybe its $30 an hour or $50 an hour, whatever you feel comfortable charging, thatís your
hourly rate. Youíve decided.
Estimate How Long To Complete One Project The next thing you want to do is you want
tocalculate how many hours youíre going to spend working on one particular project. So
letís say the client comes along and they want you to write a brochure, well, youíre
going to estimate how many hours it will take you to complete that job.
Additional Factors To Consider Now, when youíre doing this, you also want
to factor in a few things you may not have thought of and that is the research. That
might be reviewing their previous brochures, it might be going through their website, it
might be doing some market research, you want to calculate how many hours youíre going
to spend on the research. You also want to factor in how much communication and consulting
you need to do with the client in that research phase as well, so calculating how many hours
that might take you also.
And then of course you have the writing stage, how long does it take you as an individual
copywriter and everybodyís different, to write a brochure. You might want to practice
this before you get your first paying client so you have some idea of how, how long it
takes you.
Formula For Calculating Your Copywriting Rates Per Job
Then of course what you do is quite simple, you multiply your hourly rate by how many
hours this project takes you and of course remembering to factor in the research time
and also the client communication time and then youíre going to get an overall figure.
That is the figure you give to the client when they ask you how much you charge to write
brochure copy.
So if youíre a beginner, this is very helpful because now you have some kind of formula
to knowing what to charge and its different from copywriter to copywriter depending on
your hourly rate, obviously and number of hours. But if youíve been in this game for
a number of years and you still have anxiety and stress and worry when it comes to quoting
cause you donít know if youíre quoting too high and then you might not get the job or
if youíre quoting too low that they say yes and youíre going to feel you know, like youíre
getting short-changed even though youíre the one who quoted them.
Create A Copywriting Rate Card If this happens to you, then something you
could do that I did a number of years ago, is create a copywriting rate card and this
is something you might keep to yourself and not advertise anywhere. But this is a rate
card where you know immediately how much you charge for most services.
For example with me, website copywriting, if someone comes along to me and they say
they want website copywriting done then I know exactly how much I charge for that and
I can quote it off the top of my head or if itís a SEO copywriting or video scripts or
anything else, I know what I charge so I donít have to do the calculations.
So, now you have a simple formula for calculating and figuring out how much to charge for all
kinds of copywriting jobs. I hope this has helped you and I look forward to seeing you
in the next copywriting video.